colin holmes

Working closely with a number of the world’s largest FMCG Manufacturers to help them better understand their brands, categories and shoppers. Ensuring Nielsen’s service is delivered in the most impactful way to the client. Building strong relationships, advising and consulting on marketing and sales decisions with the help of Nielsen’s breadth and depth of knowledge and information across all aspects of market research. Managing a group of Client Managers to develop their skills and knowledge and deliver the best service to our clients. Thought Leader role for Impulse and Snacking industry within the UK. Bringing together trends, knowledge and insight to provide opinion and macro level thinking for clients, industry groups and media.

Shopper Intelligence is an international, quantitative measurement research program which is based on interviewing shoppers, from all major categories, brands and retailers, in one cost efficient benchmarking process. Our shopper research program provides neutral, unbiased, comparable data on what category, brand and retail shoppers really want. The information collected can also show how satisfied these shoppers are at a category level in each banner, together with a range of attitude and shopper behaviour metrics that drive category management and shopper marketing strategies.