Colin Goodman
Creative Marketing Manager @ The Workwear Co.
About
At ON TRACK TECHNICIANS, leadership in creative direction and marketing strategy is the cornerstone of our brand's narrative. My role encompasses the development of a cohesive creative vision and the execution of marketing strategies that have significantly elevated brand awareness and customer engagement. With a dual role as Podcast Host & Producer, I have cultivated a dedicated following for "Rail People Rail Chat," showcasing the rail industry's diverse voices. Our team's commitment to quality content and community connection is evidenced through meticulously planned and produced episodes that resonate within and beyond the industry.
United Kingdom
Belfast
Online Media
Graphics, Visual Communication, Branding & Identity, Runway, 11 labs, Product Development, SketchUp, Cinema 4D, Social Media Marketing, Design Studio, Digital Illustration, Podcast Host, Runner, Adobe Audition, Video Production, Spoitfy for Podcasters, Adobe Creative Suite, Hootsuite, Marketing, Creative Strategy
Experience

Creative Marketing Manager
Belfast, Northern Ireland, United Kingdom
• Spearheaded the development of engaging marketing campaigns that elevated brand visibility for The Workwear Co. • Managed comprehensive digital marketing strategies, including content creation, social media, and email marketing, to enhance customer engagement. • Fostered strong customer relationships, contributing to a significant increase in sales across the UK & Ireland.

Podcast Producer
Belfast, Northern Ireland, United Kingdom
Idiots Go Running is a non-profit and an area where I feel I can help and inspire people using my love of running and creativity. Idiots Go Running is a dynamic UK-based podcast exploring all aspects of running. Through meticulous planning, recording, and editing of guest interviews, I uncover compelling stories and valuable insights on training, nutrition, and the joy of running. Join me in inspiring others to lace up and hit the pavement! Responsibilities: - Plan and execute engaging podcast episodes, ensuring alignment with our audience's interests. - Conduct insightful guest interviews, capturing diverse perspectives and expertise in the running community. - Edit audio content to maintain high production standards and enhance listener experience. - Collaborate with team members to refine podcast format and optimise audience engagement. - Build relationships within the running community to secure influential guests and expand our reach. Skills: - Proficient in audio recording and editing software. - Strong communication and interpersonal skills. - Deep understanding of running culture, training principles, and nutrition. - Creative thinking to develop fresh content ideas. - Organisational ability to manage production workflows and meet deadlines. Join us at Idiots Go Running as we inspire others through the transformative power of running! Currently work with the following: - Adobe CC Audition - Adobe CC Premier Pro - Adobe CC Creative Suite - Spotify For Podcasters - Adobe Podcast - Streamyard - Rodecaster Pro 2 Hardware

Owner
Belfast, Northern Ireland, United Kingdom
As a freelance designer with expertise in 3D, graphic, and exhibition design, I am passionate about creating innovative and visually stunning solutions for my clients. With years of experience in the design industry, I have developed robust skills in these areas. I am always eager to take on new challenges and collaborate with clients to bring their visions to life. Services Offered: -3D design for products, environments, and visualisations -Graphic design for branding, advertising, and marketing materials -Exhibition design for trade shows, events, and retail spaces

Podcast Host & Producer
Lisburn, Northern Ireland, United Kingdom
Podcast producer and host passionate about the rail industry. Host of "Rail People Rail Chat" podcast, creating engaging content through interviews and discussions with people inside and outside the rail industry. Skilled in research, guest coordination, and audio production. Committed to delivering high-quality episodes and fostering connections within and beyond the rail community. Open to collaborations and opportunities in the industry.

Creative & Marketing Manager
Lisburn, Northern Ireland, United Kingdom
As a Creative and Marketing Manager, I shape and execute our brand's creative vision and marketing strategies. My responsibilities span creative direction, marketing strategy, content development, team leadership, and campaign analytics. Creative Direction: I lead the development of the brand's creative vision, ensuring consistency across all channels. Collaboration with internal teams and external partners, utilising tools like Adobe Creative Cloud, is crucial for creating compelling visuals and campaigns that align with our brand identity. Marketing Strategy: My role involves crafting and implementing comprehensive marketing strategies to enhance brand awareness, customer acquisition, and retention. Utilising tools such as Hootsuite, Apollo, and LinkedIn Sales Navigator, I conduct insightful market research to identify trends, competitor activities, and consumer preferences. Content Development: I drive the creation of engaging content for various channels, leveraging Adobe Creative Cloud tools. The goal is to ensure that the content resonates with our target audience, aligns with our brand voice, and fulfils marketing objectives. Team Leadership: Building and leading a high-performing creative and marketing team is central to my responsibilities. I provide guidance, mentorship, and support to foster a collaborative and innovative work environment. Efficiently managing workload distribution, deadlines, and performance evaluations contributes to team success. Campaign Analytics: Utilising data-driven insights, including tools like Hootsuite and analytics features in LinkedIn Sales Navigator, is crucial for evaluating the success of marketing campaigns. I implement tracking mechanisms and analytics tools to measure and report on key performance indicators.

Lead Designer
As a lead designer with six years of experience in the cycling industry, I specialise in creating cohesive brand identities that effectively combine thoughtfully designed clothing, product packaging, websites, and visual storytelling. By ensuring that each element resonates with the target audience, I enhance brand presence and foster memorable connections. I have also developed innovative solutions across various areas, including cutting-edge product design, impactful marketing campaigns, striking graphics, immersive exhibitions, and dynamic retail spaces, consistently bringing brands to life. Throughout my career, I have refined my ability to conceptualise and implement effective marketing strategies that drive brand awareness and sales. My expertise in graphic design enables me to produce visually stunning content that captures audiences' attention and communicates key messages effectively. Additionally, I have gained a deep understanding of exhibition design and have a proven track record of creating immersive experiences that leave lasting impressions on attendees. Overall, my diverse skill set and experience in the cycling industry have equipped me to create compelling visual experiences that inspire customers and drive results.

Creative Designer
Freelance Designer
Belfast, Northern Ireland, United Kingdom
As a freelance designer with expertise in 3D, graphic, and exhibition design, I am passionate about creating innovative and visually stunning solutions for my clients. With years of experience in the design industry, I have developed robust skills in 3D, graphic, and exhibition design. I am always eager to take on new challenges and collaborate with clients to bring their visions to life. Services Offered: -3D design for products, environments, and visualizations -Graphic design for branding, advertising, and marketing materials -Exhibition design for trade shows, events, and retail spaces Skills: -Proficient in [3D design software], [graphic design software], and [exhibition design software] -Strong understanding of [design principles related to 3D design, graphic design, and exhibition design] -Excellent communication and collaboration skills -Ability to manage multiple projects simultaneously

Visual Merchandiser
Belfast, Northern Ireland, United Kingdom
As an experienced Visual Merchandiser, I have a proven track record of creating engaging and inspiring displays that drive sales and enhance the customer experience. With a deep understanding of the IKEA brand and a passion for design and creativity, I am dedicated to delivering exceptional results. The role included: -Create visually stunning displays that showcase the latest IKEA products and inspire customers to purchase. -Collaborate with the sales team to ensure that merchandise is displayed effectively and in line with IKEA brand standards. -Monitor sales trends and adjust displays to optimize sales and customer engagement. -Train and mentor new visual merchandising team members to ensure consistent quality across all store areas. -Develop and implement seasonal display strategies to ensure that the store remains fresh and exciting for customers.

Exhibition Designer
Belfast, Northern Ireland, United Kingdom
I have had the pleasure of working with Invest NI and private companies in the UK and Europe. During my time at Parker Butler, I was responsible for designing and managing multiple projects, ensuring they were delivered on time and within budget. My experience has taught me how to work closely with clients, understand their needs and requirements, and create designs that meet their expectations. With over 5 years of experience in the industry and a proven track record of success, I was a valuable member of the exhibition design team. Key Skills: -Concept development and ideation -Detailed drawing and planning -Project management and budgeting -Strong communication and client management -Compliance with health and safety regulations -Experience with Invest NI and private companies in the UK and Europe -Proficiency in Adobe Creative Suite, SketchUp, and AutoCAD
Colin Goodman's Contact Information
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