Colin Parry

Leading the implementation of a new EPOS system to streamline retail operations. Developed and launched a new WordPress WooCommerce website to enhance online presence. Executed a comprehensive SEO strategy to improve search visibility and organic traffic. Integrated e-commerce and point-of-sale systems for unified business operations. Implemented marketing strategies covering Google, YouTube, and social media channels to promote the brand and drive engagement.

Freelance | Various Private Clients from Small website builds working with various platforms and ERP Systems to meet the client’s needs to large scale systems for make sure the running of the website has seemed less making sure all are up to date and comply with current and future changes for SEO, SEM, API, Data feeds and more all working in harmony. This included from orders place, dispatch to accounts and payments. Providing advice and online business strategy from Google Adverting, Facebook market, Google Analytics, and long-term planning in terms of development and financial management costing with a focus on ROI and KPI's. Writing and helping with market strategy including the Amazon, eBay and other marketplaces from product listing Using Amazon FBA and marketplace management to maximum sales.

Acted as lead liaison between business stakeholders and technical development teams during full EPOS and website transformation programme. Coordinated multi-workstream project timelines, resources, and deliverables to ensure smooth and timely execution. Implemented multi-channel digital marketing strategies, driving significant improvement in customer engagement and online visibility. Established robust communication frameworks to ensure alignment, transparency, and project continuity.

Led end-to-end ERP implementation, managing requirements gathering, scoping, documentation, and rollout activities. Translated complex business needs into structured technical requirements and actionable project roadmaps. Identified risks early and resolved implementation challenges to protect project timelines and stakeholder confidence. Designed and delivered comprehensive training programmes, ensuring high user adoption and system proficiency.

The primary responsibility of this role is to oversee and manage the installation, as well as pre- and post-implementation processes, of the ERP system Intact IQ. This includes coordinating with various stakeholders to ensure a smooth transition, maintaining project timelines, managing resources, and ensuring that the system meets the specific needs of the organization. Post-implementation, the role involves monitoring system performance, addressing any issues that arise, and making necessary adjustments to optimize the system’s functionality.

This was mainly in a freelance role the role to help oversee management of the online retail platforms. My responsibilities were to include the strategic oversight of website design and functionality. This includes various operational functions such as full site audits to include areas such as Return on Investment (ROI), APIs, Customer Journey and improvements using the concept of flow, setting new KPIs if required, or working with the ERP systems to make sure that everything flows back into the system. A significant portion involved collaborating closely with the marketing team to develop and implement campaigns that effectively drove traffic and sales. This required a keen understanding of the digital marketing strategies such as SEO, PPC, email marketing, and social media engagement. Customer service was another critical area. I ensured that customer inquiries and issues were promptly addressed, supportive environment that encouraged repeat business and positive reviews from traditional method such as phone calls, reviews or using AI and chatbots and working with the dispatch teams for the order fulfilment. Data analysis was integral to my role, allowing me to track performance metrics and make data-driven decisions to enhance operational efficiency and profitability. This used all my skills in project management, team leadership, and cross-functional collaboration, all while staying abreast of the latest trends and technologies.

Developed data-led business strategies, presenting insights and recommendations directly to senior leadership. Built and nurtured strategic client relationships across multiple sectors. Improved operational workflows, customer experience, and revenue performance through targeted optimisation. Managed cross-functional collaboration between clients, technical teams, and third-party vendors.

Led ERP implementation from requirements gathering to go-live.

Advised leadership teams on growth strategy and digital performance.