Colette Nataf

⚡️ At Lightning GTM we’ve: – Proven a 23% lift in prescription conversion rates at Dompé – Built ROI-positive DTC campaigns at Luminopia – Created end-to-end marketing systems for healthcare and pharma brands And what I do is: ⚡ Run Lightning GTM — a boutique agency helping healthcare and pharma brands launch smarter and faster 🎯 Build launch strategies that break through crowded markets 💻 Oversee digital campaigns across ads, email, programmatic, SEO, and more 📊 Set up data systems to track performance and prove ROI 🤝 Work with a small number of clients so we can move fast and give senior-level attention 🚀 Focus on measurable results — every launch we do is built to deliver impact

• Managed a team of 90+ across marketing, sales, design, engineering, and support. • Achieved 113% revenue growth while transitioning from a six-figure monthly burn rate to a six-figure monthly profit. • Developed a marketing strategy for paid advertising with a $5M budget, retention and lifecycle campaigns that increased revenue by 84% within the first four months. • Launched a B2B sales strategy to identify existing business customers and upsell them to larger packages, increasing average order value by 24%. • Led a company rebrand and website redesign, improving conversion rates by 36%. • Implemented AI-driven automation to reduce customer service tickets by 28%.

• Led the company from revenue declines to double-digit growth (with 8-figure revenue). • Managed the marketing team, overseeing paid acquisition ($15M+ annual budget), product marketing, engagement campaigns, website development, SEO, content strategy, app store optimization, and social media. • Acted as product manager for the growth engineering team (7 developers), implementing a product testing plan that increased onboarding conversion rates by 20%+. • Developed a CAC prediction model to analyze paid and organic acquisition strategies amid mobile app attribution challenges.

The AI platform that automatically finds your target audience and advertises to them on Facebook, Instagram and Google Ads. • Developed MVP software and launched the business. • Grew the team to 13, with more than 60% technical (engineers / data science). • Scaled to $50k MRR within 12 months. • Managed more than $100M on Facebook/Instagram ads with over 500 ad accounts connected to the Lightning AI app.

• Grow and manage the demand generation team, including 3 online marketing managers, 1 engineer and 1 analyst. • 2.6x-ed demand generation-based customers and 3.5x-ed revenue quarter over quarter in first three months. • Developed the framework for the finance and analytics team to identify all data from demand generation, instituted a new attribution model and extensively QA-ed data. • Built out the infrastructure for full-funnel engagement campaigns, including creating thousands of landing pages to correspond specifically with advertisements and email messaging campaigns. • Designed an A/B testing infrastructure for the demand generation team to increase the rate of expansion and user acquisition. • Managed all SEO operations leading to a 13% improvement in page ranks through a technical audit identifying methods by which to improve site speed performance.

• Created and managed the paid user acquisition team for the MileIQ mobile app. • Doubled the number of paying users in 9 months and doubled again in 3 months. • Automated daily processes in paid advertising, including bidding on Facebook and AdWords platforms through respective APIs, Python and SQL, full retargeting campaigns and creative testing. • Led cross-departmental growth standups with marketing, product and executive teams. • Designed financial models for 2015 and 2016 to determine KPIs for MileIQ and Microsoft. Built internal BI tools to evaluate company metrics. • Managed a 100k+ daily budget across online and offline channels, including Facebook, AdWords (SEM, Display and YouTube), Twitter, TV, direct mail, etc. • Developed a rigorous A/B testing framework for all teams, including paid, product and content. Drafted and implemented experimental design calendar. • Applied financial models to other Microsoft departments to create projections for user acquisition and revenue. • Worked with an amazing group of people to move the needle at MileIQ and at Microsoft every single day.

Scholarships and Awards: University Honors College, Economics Department Honors, Economics Department Scholar, Economics Department Achievement, Maryland Summer Scholar, Strauss Teaching Assistant

Concentrated focus on auction theory, econometrics, and marketing