Coen Olde Olthof 🤖
Chair Behavioural Science Council @ I-COM Global
About
As the founder of junbi.ai and expoze.io, I merge attention, machine learning, and branding with over 20 years of experience in digital marketing. I've led projects utilising neuromarketing and AI to refine ads, creative concepts, packaging and UI/UX. My goal is to help Brands in making smarter decisions through neuromarketing, computer vision, and science. Passionate about attention, branding, cognition, and evolving marketing with data. I love brand challenges and eagerly share my knowledge.
United States
New York
Computer Software
Marketing Management, Consumer Behavior, Media Planning, Persuasion, Positioning (Marketing), Brand Development, Branding & Identity, Advertising, Artificial Intelligence (AI), Product Management, Marketing Communications, New Business Development, ICT, Social Media Marketing, Portfolio Management, Management, Corporate Communications, Brand Management, Customer Experience, Reputation Management
Experience
Chair Behavioural Science Council
I-COM Global
London Area, United Kingdom
I-COM is a global association helping Smart Data Marketers transform their business. The purpose of the I-COM Behavioural Science Council is to explore both the psychological biases in how predictive models are interpreted and how the value of those models can be enriched by a deeper understanding of the psychology of the customer.
Founder
alpha.one
Amsterdam, North Holland, Netherlands
At alpha.one, we help brands make better ads using brain data. We run a platform that leverages AI (Own Brain Data Set) to help brands optimize their advertising strategies. Our products junbi and expoze, enable instant insights. Brands can benchmark and improve their ads before launching. This evidence based approach exposes consumer response and introduces brands to a new phase of ad control and effectiveness.
Senior Vice President Marketing & Online(CMO)
KPN
The Hague, South Holland, Netherlands
Responsible for driving all marketing and online activities in a more integrated manner for different brands across the organisation. Key focus: make them more performance and data-based.
Senior Vice President Online
KPN
The Hague Area, Netherlands
Responsible for drafting and implementing a plan to make KPN a best in class online organisation.
Vice President Global
KPN
The Hague Area, Netherlands
Responsible for all Marketing and Portfolio development activities for the Corporate Market.
Vice President Marketing & Portfolio NL
KPN
Responsible for Marketing, Communications, Portfolio & Product Management & Partner management.Member of the Global Getronics Management team.
Director Marketing & Solution Centre
KPN
Responsible for the Marketing and Solution Centre of Getronics PinkRoccade in The Netherlands. Member of the Dutch MT.
Director Sales
Getronics
Responsible for the Sales Management (50 fte) of the IT services division
Director EC-iD
Getronics
Responsible for setting up a joint venture in the digital identity management services
Project Manager
KPMG Nederland
Amstelveen
Responsible for managing Cryptography - Information Risk Management projects for KPMG's International Clients
Education
IMD
Management & Leadership
London Business School
Customer Focused Marketing The Key to Unlocking Profit
University of Groningen
Bedrijfskunde
Coen Olde Olthof 🤖's Contact Information
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