Codie Gentry
Franchise Development Marketing Strategist – Consultant @ Empower Brands
About
As a marketing strategist with 15+ years of experience, I help brands connect with their audience through powerful storytelling, thoughtful content, and meaningful community engagement.My work spans content creation, communications, event production, franchise development, and digital strategy— with a strong focus on building brand presence that feels both authentic and effective. From social media and graphic design to grassroots partnerships and AI-powered tools, I love combining creativity and strategy to drive results.I’ve led campaigns that spark connection, built social ecosystems from the ground up, and supported national brands in creating local impact. Whether launching an event, elevating a franchise, or refining a brand voice, I thrive in fast-paced environments where curiosity, collaboration, and purpose lead the way.Based in Tampa Bay, I bring an adventurous mindset to every project and believe the best marketing doesn’t just tell a story. It builds a relationship.Let’s connect and create something worth talking about.
United States
Greater Tampa Bay Area
Marketing & Advertising
Message Development, Content Management Systems (CMS), Communication, Brand Awareness, Prompt Engineering, Graphic Design, Marketing Event Planning, Event Planning, Event Marketing Strategy, Event Production, Corporate Events, Community Organizing, Creative Strategy, Creative Services, Startup Development, Startup Marketing, Project Management, Magazines, Storytelling, Content Development
Experience
Franchise Development Marketing Strategist – Consultant
Empower Brands
Richmond, Virginia, United States
Supporting the Franchise Development team of Empower Brands, a home services franchising umbrella with 10 residential and commercial brands, through strategic content marketing and campaign execution.
Marketing Strategist – Consultant
UDREAM EVENTS
St. Petersburg, Florida, United States
Supporting this full-service event production company through strategic marketing initiatives that spotlight local partnerships, brand activations, and standout events.
Founder
Follow This Adventure
United States
I’m the founder and creative behind Follow This Adventure—a consulting studio and storytelling platform rooted in curiosity, connection, and doing things with heart. With over 14 years in marketing, content creation, franchise development, and community engagement, I help brands grow with intention through strategy, storytelling, and presence-building that feels both personal and powerful. Beyond consulting, Follow This Adventure is also about the journey—offering travel guides, local itineraries, and immersive stories that inspire exploration and support for small businesses and destinations alike. Whether behind the scenes or behind the camera, my work centers on one thing: real connection. Let’s collaborate—or follow along at followthisadventure.com.
Marketing Manager
Reliable Residential
Led local marketing strategy across nine locations and three brands under the Reliable Residential umbrella. Focused on internal communications, community partnerships, field team alignment, and multi-channel campaign execution.
Content Marketing Manager
Empower Brands
Managed content strategy for both franchisee support and consumer-facing efforts across multiple national home service brands. Developed blogs, social content, PR messaging, and branded assets to strengthen brand presence and drive engagement. Collaborated closely with franchisees and brand teams to ensure consistency and impact across platforms.
Social Media Marketing Specialist
Wallaby Windows
Melbourne, Florida, United States
Managed social media strategy and execution for Wallaby Window's franchise system. Created scroll-stopping, brand-aligned content to support franchisees, boost awareness, and build an authentic online presence.
Social Media Marketing Specialist
Koala Insulation
Melbourne, Florida, United States
Managed social media strategy and execution for Koala Insulation's franchise system. Created scroll-stopping, brand-aligned content to support franchisees, boost awareness, and build an authentic online presence.
Marketing Director
The Chef and I
Nashville Tn
Led marketing efforts for this multi-location hospitality brand, overseeing strategy and execution across three restaurant concepts. Managed social media, email marketing, ad campaigns, and website updates while creating branded materials to support promotions, events, and guest engagement.
Manager of Experiences
12th & Broad
Nashville TN
12th & Broad - Audience Engagement
USA TODAY
Education
Middle Tennessee State University (MTSU)
Business, Management, Marketing, and Related Support Services
Codie Gentry's Contact Information
Phone
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