Coco Li

Assistant Marketing Manager @ Zegna

About

Visionary marketing leader with 9+ years of experience in luxury brand management, specializing in skincare category strategy, integrated marketing, and client engagement. Proven expertise in driving market growth, elevating brand equity, and executing high-impact campaigns across APAC markets. Adept at leading cross-functional teams, optimizing A&P budgets, and leveraging consumer insights to deliver measurable results. Passionate about luxury and beauty, with a track record of achieving growth in sales, brand visibility, and client retention.

Country

City

Hong Kong SAR

Industry

Public Relations & Communications

Skill

Private Events, Trade Marketing, Communication, Event Planning, Brand Awareness, Media Relations, Project Management, Chinese, Retail Marketing, Luxury, Events, Marketing Strategy, Digital Marketing, Marketing, Public Relations, Marketing Communications, Press Releases, Social Media, Internal Communications, Strategic Communications

Experience

Assistant Marketing Manager

Zegna

2023-5 - Present · 3 yrs 5 mos

Hong Kong SAR

Assistant Marketing Manager

Rolls-Royce Motor Cars

2022-1 - 2023-1 · 1 yr 1 mo

Hong Kong SAR

Senior Marketing Executive

Brunello Cucinelli

2017-5 - 2021-12 · 4 yrs 8 mos

Hong Kong

Senior Marketing & Communication Executive

Dynamic Network Alliances

2014-9 - 2016-4 · 1 yr 8 mos

- Develop PR and marketing communications strategy in line with the clients brief - Exceeding brand targets on appropriate coverage in APAC, through pitching and follow up with key titles on and offline - Project management of press events such as press days, product launches, store opening and promotional events - in close partnership with production teams and guest teams - Sample management researching, writing and distributing press releases to targeted media