Coco YU

Data Analytics : Responsible for the weekly and monthly report output of Onsite VIP animations and data, producing data reports in a timely manner, tracking conversion and theme product purchase rate and other data and conducting system analysis and reporting, to help formulate and adjust marketing strategies. Event Support : Responsible for the confirmation of monthly event schedules and sales indicators, communicate closely with MKT and Retail teams, analyze and report on event schedules, sales indicators and other data to ensure the rationality and growth trend. Offline Execution: Participate in the execution of POPUP activities, involving RSVP/process/gifts, etc., responsible for the early PG/ST training and participate in supporting the VIP session engagement operation, track the follow-up conversion data after the event. Gift Support : Responsible for the monthly Retail WeCom communication project, convey the event theme, gift information, etc. to Retail team through WeCom; responsible for the monthly GWP shipment related to different events, and can respond and deal with special circumstances in a timely manner. Budget Control : Independently build a detailed budget table, track expenses in a timely manner according to activity type/supplier/cost type every month by building a data transparency table, ensure budget execution progress and timely adjustment; contract sorting, stamping and filing, and resource sorting and filing.

Communication: Maintained Armanis media relations, sending press releases and media kits to ensure positive brand image. Event Planning & Execution: Participated in planning and executing brand awareness campaigns, both online and offline, to boost engagement. Content Creation & Review: Assisted in creating and reviewing PR materials, ensuring message accuracy and brand consistency. Data Analysis & Reporting: Collected and analyzed PR campaign data, providing insights to support brand communication strategies.

Product Promotion: Participated in the promotion work for the monthly new products, independently took charge of the selection and promotion of influencers on Redbook for a specific content direction, and wrote corresponding briefs, achieving over 30 publications in half a month with an explosion rate of 20%. Participated in the creation of the Launch Calendar for the Marketing Intelligence competitor series; collected and summarized influencer account data; established connections with influencers to conduct script communication, content publishing, and other work; assisted in writing product competitor analysis reports. Digital Marketing: Responsible for updating the tracking table for Redbook commercial promotion notes, updating KOC/KOL data in Social Tracking, and regularly updating the order placement material table.

New Product Launch: Prepared technical data and live broadcasts for 3 launches. Planned and executed 8+ large-scale offline events, managing activities effectively. Supported customer ecosystem promos, tracking landing pages, videos, and creative planning. Communication: Ensured cross-departmental progress communication (including English meetings) and communication with external suppliers, tracking creative assets. Displayed strong communication skills and experience with creative projects. Digital Marketing: Prepared quarterly PPT, summarized 20k+ external/internal promotion data, and analyzed product/industry segmentation data. Followed up on launches and market activities across industries. Developed Excel templates to simplify data visualization. Others: Handled budget-to-payment processes, supported product management, translated English data, and created internship SOPs.