Carlos Martinez
Brand Director @ COFFEEVILLE COMPANY
About
Media projects manager, video editor, motion graphics
United States
New York
Media Production
Brand Communication, Brand Advertising, Brand Building, Brand Strategy, Branding & Identity, Brand Development, Brand Management, Marketing Strategy, Product Experience, Creative Direction, Videography, Adobe Audition, Adobe Premiere Pro, After Effects, Adobe Illustrator, Vídeo, Multimedia, Producción audiovisual, Publicidad, Adobe Creative Suite
Experience
Brand Director
COFFEEVILLE COMPANY
Wisconsin, United States
I lead the creative and strategic direction of Coffeeville, a community-rooted café brand growing from the Midwest outward. From day one, I’ve been focused on building a brand that’s not just loved locally — but remembered nationally. Developed Coffeeville’s brand identity, product voice, and customer experience, turning everyday moments into meaningful rituals. Led the design and launch of our e-commerce store, making our signature coffees and wellness teas available for nationwide shipping. Created and directed high-impact campaigns like Ashley’s Latte, blending purpose, community, and storytelling — recently recognized by local news and media. Built systems for community engagement, local artist events, and loyalty-based marketing that deepen connection with our audience. Shaping Coffeeville’s next chapter: a national expansion model rooted in soul, product integrity, and cultural relevance.
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Education
Universidad Jorge Tadeo Lozano
Radio, televisión y comunicación digital
Carlos Martinez's Contact Information
Phone
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