Christopher McConaughey

Director of Client Operations @ Alipes Inc.

About

Results-driven senior marketing strategist, problem solver, and relationship builder with consistent success achieving both brand building and direct response marketing goals across online and offline channels. Skilled at strategic planning, multi-media creative development, media planning and implementation, and analysis and campaign optimization. An architect and leader of highly effective marketing teams. An inspiring leader, visionary thinker, and effective presenter. Specialties Marketing Strategy Development - Brand Development- Advertising - Direct Marketing - Integrated Marketing Communications - Internet Marketing - Social Media - Lead Generation - CRM - Media Planning - CTV/OTT - Leading and Managing Teams - Campaign Management - Financial Management

Country

United States

City

Scituate

Industry

Marketing & Advertising

Skill

Brand Strategy, Media Strategy, Talent Management, Digital Strategy, Media Planning, Organic Growth Strategies, Driving Results, Business-to-Business (B2B), Key Account Development, Business Planning, Staff Development, Business Development, Digital Media, P&L Management, Project Management, Attention to Detail, Direct Marketing, Database Marketing, Integrated Marketing, Lead Generation

Experience

Director of Client Operations

Alipes Inc.

2022-4 - Present · 4 yrs 6 mos

Boston, Massachusetts, United States

Lead account and strategic development activities for this digital marketing agency. Responsibilities include strategic leadership and account management of website design and development initiatives (including UI/UX, customer journey mapping, CMS development, front-end dev, etc.), paid search and social media management, organic search activities and new business development.

Marketing Consulting

2021-10 - Present · 5 yrs

Cenegenics Ironhawk Consulting

Strategic Account Director

Havas Edge

2016-3 - 2021-9 · 5 yrs 7 mos

Boston, MA

Director of Marketing

Wilde Agency

2014-12 - 2016-3 · 1 yr 4 mos

Westwood, MA

Supported the growth goals of this integrated marketing agency by leading marketing efforts to build awareness, generate leads, and support business development.

Education Finance Product Marketing

Citizens Financial Group, Inc.

2013-6 - 2014-12 · 1 yr 7 mos

Dedham, MA

Responsible for developing and managing all marketing activities associated with a new affiliate marketing program intended to generate $70MM in incremental student loans and student loan re-fi's.

Freelance Senior Account Role

Hill Holliday

2012-10 - 2012-12 · 3 mos

Greater Boston Area

Contract position leading strategic planning and account management activities for the Bank of America account's Preferred Customer segment.

Group Account Director

Fidelity Investments

2006-8 - 2012-5 · 5 yrs 10 mos

Boston, MA

Led account management activities for Fidelity Communications + Advertising, Fidelity’s in-house ad agency. • Leadership responsibility for 8 AS’s and AE’s charged with development of integrated advertising, direct marketing, online marketing, and collateral campaigns for Fidelity’s B2C and B2B business units • Transformed account team from reactive “order takers” to proactive strategic planning contributors

Sr. Vice President, Marketing

Vantage Direct Marketing Services

2004 - 2005 · 1 yr

Boston, MA

Head of marketing and operations for this $14MM direct marketing company specializing in the non-profit vertical. • Managed a staff of 17, including Account Management, Creative, Data Services, and Production

Vice President, Managing Director

Protocol Integrated Direct Marketing

2003 - 2004 · 1 yr

Boston, MA

Responsible for the growth and profitability of Protocol’s east coast direct marketing agency. Protocol was the nation’s largest independent direct marketing services company before filing Chapter 11. • P&L responsibility for $6MM in billings and a staff of 10 direct reports