Christian McCauley

Communication Strategy & Execution • Developed short and long-term communication strategies based on travel insights • Introduced channel specific strategies in relation to travel demand and air service objectives • Provided strategic rationale for content-driven opportunities across digital platforms • Contextualized day-to-day operations into internal and external communication plans Brand Articulation • Exemplified CAK's brand position through written and visual communication • Formatted templates for CAK’s internal departments to ensure a cohesive identity • Established a comprehensive style guide to maintain elements of CAK’s design system • Collaborated with external agency partners to guide on-brand creative and deliverables Traveler Engagement & Advocacy • Supported community-facing activities and events through social engagements • Increased engagement across digital touchpoints acting as both a strategist and producer • Interpreted and relayed traveler feedback to increase customer satisfaction through advocacy • Created meaningful engagements with customers through interactions and dialogue As the Marketing & Communications Manager, I am responsible for developing a deep understanding of the Akron-Canton Airport (CAK) travel experience, carrier offerings, and the local market to drive awareness of key initiatives through best-in-class communication. I work collaboratively across multiple departments with emphasis on website management, social media, email marketing, internal/external messaging, content creation, community sponsorships, and traditional media. Key Competencies Results Orientation, Emotional Intelligence, Ethics Skills Communication Planning, Brand Messaging, Engagement Strategy

Community Management • Elevated CAK’s storytelling through timely campaigns and strategic event coverage • Monitored social channels for conversations and trending moments to cultivate community • Connected influencers with airport initiatives to drive engagement and brand awareness • Delivered on-trend content across channels keeping CAK's social strategy top of mind Content Creation • Owned production from beginning to end in correspondence with the content calendar • Photographed CAK facilities, general aviation, and commercial carriers for visual content • Drafted weekly fare emails, monthly travel newsletters, and bi-monthly airfield reviews • Produced original content for airport events, inaugural flights, and day-to-day social media Sponsorship & Brand Activation • Fielded donation and sponsorship requests from organizations throughout Northeast Ohio • Piloted key community initiatives to educate and inspire prospective travelers • Expanded relationships with community based organizations and charitable entities • Partnered with sponsors to engage market segments through events As the Marketing & Social Media Coordinator, I was responsible for the delivery and management of CAK’s comprehensive social media program. I placed great emphasis on traveler engagement and social care functions. In this role, I sparked interactions with travelers by creating content to educate, engage, and excite. Key Competencies Commercial Awareness, Trustworthiness, Quality Orientation Skills Storytelling, Customer Care & Advocacy, Community Management

Website Design & Development • Gained an understanding of agency workflow and culture through active participation • Filled a multidisciplinary project-based role within the Cassel Bear team   • Worked cross-functionally to ensure client goals and agency objectives were fulfilled • Researched emerging trends to help clients reorient their web solutions Key Competencies Forward Thinking, Interpersonal Awareness, Relationship Building Skills Information Discovery, Wireframe Creation, Content Assembly

Podcasting & Digital Marketing • Launched lead generation campaigns to elevate interest in the podcast service • Optimized podcast episodes to ensure quality across digital distribution platforms • Interacted with the Onward Nation podcast audience through LinkedIn and Facebook • Measured vital metrics and online activity through Google Analytics Key Competencies Analytical Thinking, Collaboration, Resourcefulness Skills Podcast Development, Content Creation, Measurement & Reporting

Integrated Graphic Solutions • Liaised with clients to discuss signage and graphic integration strategies • Conducted design research to inform effective creative solutions • Aligned client brand vision with consumer perceptions • Crafted insight-driven storyboards and unified creative briefs Key Competencies Critical Thinking, Managing Change, Problem-Solving Skills Brand Stewardship, Qualitative Research, Asset Management