Chad MacDonald

-Led the end-to-end production of multi-channel campaigns (digital, programmatic, social, web, print and experiential) for large-scale 360° advertising initiatives, ensuring all deliverables met client brand standards and were delivered on time and within budget. - Oversaw cross-functional collaboration with creative, account, and strategy teams to develop and execute innovative campaigns, ensuring messaging and design were consistent across all platforms. - Managed project timelines, budgets, and resources for multiple high-profile campaigns, proactively identifying and resolving issues to ensure flawless execution. - Lead and mentored a team of 5 production artists and 3 copywriters, improving overall work product by refining processes, providing support and fostering an environment of collaboration and innovation to ensure high-quality content was produced efficiently. - Lead an agency-wide project management software implementation, defining and improving end-to-end workflows that aim to enhance team collaboration, optimize budget management, resource tracking and task management. - Served as the key liaison between clients and internal teams, ensuring alignment on project goals and delivering solutions that exceeded client expectations. - Developed and maintained production documentation, ensuring smooth knowledge sharing, process improvements, and clear communication across internal teams and clients. - Conducted regular status updates with both internal teams and clients, effectively communicating project milestones, progress, and any necessary adjustments.

- Managed the full lifecycle of digital production projects, ensuring successful delivery of campaigns from planning and resource allocation to execution. - Created and managed detailed project plans, overseeing timelines, budgets, and scope to ensure alignment with client objectives and strategic goals. - Led cross-functional coordination across design, development, copywriting, and QA teams, ensuring timely delivery of high-quality digital campaigns and interactive experiences. - Tracked financials, managed budgets, and forecasted resource needs, ensuring all projects adhered to budget guidelines and resource constraints. - Collaborated with internal and external stakeholders, including vendors and clients, to meet creative, technical, and budgetary requirements. - Ensured high-quality output by conducting regular quality checks, including press checks, and reviewing final deliverables to ensure they met client specifications.

- Managed multi-team projects for print and out-of-home (OOH) campaigns, overseeing resource allocation, budgeting, and vendor relationships to ensure timely and cost-effective delivery. - Scoped new projects, developed production schedules, and managed the creation and delivery of print materials while ensuring adherence to client needs and brand guidelines. - Negotiated with external vendors to secure optimal pricing and delivery terms for materials, ensuring high-quality results within budget. - Maintained project documentation, ensured all costs were accurately tracked, and collaborated with internal teams to align on production requirements and timelines. - Assisted in quality control efforts, attending press checks and reviewing proofs to ensure final print materials met client specifications.

As a brand ambassador responsibilities include educating customers about Buda Juice products and the health benefits associated. Conduct sampling sessions to create product awareness. In addition to the above, using previous photography experience I was responsible for creating original promotional material using a variety of mediums, as well as organizing and following through with a social media marketing strategy.

The primary responsibility of an Undergraduate Admissions Student Ambassador is to represent Ryerson University in a positive way on our online social media presence as well as throughout our recruitment events. Some responsibilities include creating original content for @whyryerson social media pages, in addition to writing blog posts using Wordpress.