Cláudio Moreira
LATAM Analytics Practice Leader @ Logic, Part of Accenture
About
I’m a problem-solver by nature, and my career has been built around leading Oracle Retail implementations and designing Business Intelligence solutions that deliver value to clients. Over the past two decades, I’ve contributed to complex retail transformation projects across EMEA and Americas, always with strategic thinking, analytical depth, and a drive to make things better. I’m passionate about continuous improvement and I’m always seeking opportunities to learn, grow, and evolve, both as a professional and as a human being. Whether it’s mastering a new tool, refining an approach, or rethinking a process, I believe there’s always a better way forward. I also enjoy optimizing and automating recurring activities, building tools and frameworks that reduce repetitive effort, increase quality, and create more time for what really matters: solving the next challenge. Throughout my journey, I’ve worked with multicultural teams in fast-paced / high-pressure environments where clarity, responsibility, and thoughtful planning made all the difference. I bring these values into every project I take on, aiming to deliver results that are both effective and sustainable.
Brazil
São Paulo
Information Technology & Services
Generative AI, Data Science, Artificial Intelligence (AI), Data Governance, Mentoring, Negotiation, Reporting & Analysis, Data Engineering, Extract, Transform, Load (ETL), Star Schema, Data Analysis, Customer Requirements, Visual Analytics, Storytelling, Data Visualization, Brazilian Portuguese, Executive Presentation Skills, Spanish, English, Portuguese
Experience

LATAM Analytics Practice Leader
São Paulo, Brazil
Established and built a new team for Business Intelligence projects, overseeing the entire process from selection and hiring to training and mentoring. Successfully developed a team of skilled and motivated professionals. Created sales collaterals, led pre-sales sessions, prepared and presented demos, POCs, and proposals. Managed the current Data pipeline, ensuring the allocation of the right people for each project. Collaborated with other geographies to maintain a sustainable utilization of the team over time. Currently organizing available training materials, both internal and external, to facilitate access to information and enable team scaling. Conducted training sessions, created discussion groups, and fostered a culture of knowledge sharing and mutual support. Acted as a Data/Solutions Architect in multiple projects, assuring the quality and success delivery of new solutions. Implemented a new wholesale model for David Yurman (EUA) and a new e-commerce data mart for Snipes (EUA), both using Robling / Snowflake, and implemented Oracle Retail Insights at Almacenes García (México). Developed a fully automated and high-performance data migration tool for the cloud, which allows data migration with little effort and without the need for advanced optimization knowledge.

Senior Solutions Architect
São Paulo, Brazil
Played a key role as a solutions architect in one of the largest Oracle Retail implementations in Brazil for Lojas Renner (Brazil). Actively contributed to solutions design from the CRP phase to technical design, ensuring the best possible solution for business challenges. Also, contributed to project planning, management, and team leadership, resulting in a successful case study for Oracle Retail implementations. Led the design, architecture, and project management of the internationalization program for Lojas Renner (Brazil). Successfully implemented a secondary Oracle Retail solution to address challenges associated with exporting goods, managing different fiscal rules, and overseeing remote store management within a single system. Served as a solutions architect for the rollout of the Lojas Renner's solution to other brands within the group: Camicado (Brazil) and Youcom (Brazil). Leveraged expertise in the solution and experience in data migration from legacy systems. Implemented a BI solution at Snipes (USA) using Robling, Snowflake, and Looker technologies. Acted as a project manager but also played a key role assuring the overall quality of the delivered solution. Participated in the first Oracle Retail Cloud implementation in LATAM, at Waldo's (Mexico), designing custom solutions integrated with the cloud. Developed a high-performance tool for purging large volumes of items from an Oracle Retail system (MOM). The solution is highly configurable, extensible, and secure, supporting different versions and scenarios with the ability to rollback. Applied at Lojas Pernambucanas (Brazil) and C&A (Brazil), successfully cleaning billions of records from multiple tables in a couple of hours.

Manager
São Paulo, Brazil
Became the company’s expert in Oracle Retail Store Inventory Management (ORSIM) in a very short time, in order to increase the services range. Lead ORSIM CRP sessions at C&A (Brazil), showcasing the product benefits and functionalities. Created detailed business manuals for Allocations, MFP/LP, and AP modules for C&A (Brazil). Planned, delivered, and managed teams of Store Operations, Data Warehouse, and Data Migration during the Oracle Retail implementation at C&A (Brazil), delivering on time and on budget. Led audit and improvement projects aimed at extracting additional value from existing Oracle Retail applications. Actively participated in pre-sales activities to support business development efforts, developing sales collaterals and creating and presenting new proposals. Led internal training sessions, assisted in recruiting and training new junior resources, and played a key role in the mentoring process.

Oracle Retail Consultant
Porto, Portugal
Contributed gathering several business cases to an initiative showcasing the company's capability to deliver impactful Business Intelligence solutions that generate value and provide a quick return on investment (ROI). Led Oracle Retail Data Warehouse (ORDW) CRP sessions for Al-Tayer Group (Dubai) and Al-Othaim Market Company (Saudi Arabia), demonstrating the product value and benefits and gathering gaps and requirements. Acted as the stream leader for an ORDW implementation project at B2W (Brazil). Served as the project manager for data migration projects in Oracle Retail implementations at SuperValu (US) and WE (Netherlands), leveraging both my business knowledge and my technical skill.

DW/BI Consultant
Porto, Portugal
Led the creation of a custom-built Data Warehouse for Nisa Today's, designing and developing the entire technical solution. Developed a highly performant and easily maintainable SQL-based Data Warehouse, offering almost out-of-the-box customization capabilities. Participated in several Oracle Retail Data Warehouse (ORDW) projects, focusing on enhancing functionality and extracting additional value from existing DW. Contributed to projects for renowned organizations such as Nisa Today's (UK), DeSpar (Italy), MaxMat (Portugal), and Ahold (Spain).
Cláudio Moreira's Contact Information
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