Cloudia Hu
Digital Marketing Intern @ Heritage - Marketing Consultancy
About
I’m an MA student in Fashion Marketing and Branding at the University of Southampton, developing expertise in social media marketing, content creation, and digital brand communication. I’m passionate about exploring how data-driven insights and creative storytelling shape audience engagement in the fashion industry. My experience includes internships in social media and marketing, where I supported content planning, campaign coordination, and event marketing for fashion-related projects, including Taipei Fashion Week. These experiences helped me build a hands-on understanding of how fashion brands connect creativity with commercial goals. Fluent in English and Mandarin, I bring an international and analytical perspective to my work. I’m eager to continue expanding my experience in fashion marketing, content strategy, and digital communications, and to connect with professionals who share an interest in the evolving link between fashion, culture, and digital media.
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United Kingdom
Marketing & Advertising
Content Management, Search Engine Optimization (SEO), HubSpot, Apollo, Beehiiv, Visual Hook Design, Email Marketing, Email Newsletter Design, Social Media Strategy, Content Creation, Visual Storytelling, Audience-Focused Communication, Research & Cultural Insight, Project Management, Bilingual Communication , Localization, Editorial & Publication Design, Concept Development, Creative Thinking, Research & Cultural Analysis
Experience

Social Media Manager Intern
Supported digital marketing campaign execution across content production and coordination by building targeted audience segments in Apollo and managing structured outreach workflows through HubSpot, improving targeting accuracy and coordination. Delivered content programming by designing and publishing newsletters via Beehiiv and creating social media visual hooks using Canva, supporting consistent campaign execution and engagement.

Marketing and Social Media Intern
London Area, United Kingdom
Utilizing organizational skills, providing essential event setup, decoration, and product display arrangements to ensure a cohesive brand presentation. Assisted in developing creative marketing campaigns to enhance brand visibility and brand storytelling through content development on social media platforms like Instagram.

Administrative Assistant
Happy Marian
Coordinated class schedules, managed daily operations, and maintained accurate documentation, ensuring smooth workflow in a fast-paced environment with strong attention to detail. Served as the primary liaison between teachers and students, handling enquiries and supporting promotional communications while managing multiple tasks and deadlines effectively.

Export and Visual Display Design Assistant
Soti atelier
Assisted with visual display execution and logistics support for the Hermès jewellery exhibition by managing product setup, crafting packaging and export preparations to luxury standards, coordinating supplier procurement and delivery schedules, supervising on-site installation and workflow communication, and maintaining booth organization and operational efficiency.

Sales Service Representative
Kiwi Gourmet Burger
Resolved customer concerns professionally and efficiently, maintaining high levels of satisfaction, and effectively managed various tasks to meet sales targets in a fast-paced environment. Contributed to social media content ideation and production, strengthening customer relationships to develop marketing copy and utilizing storytelling techniques to achieve a 320% increase in viewership on social platforms like Instagram within one month.

Fashion Design Intern
Ai-Sake Co., Ltd.
Assisted the designer in sketching, pattern making, and sample development for Taipei Fashion Week 2023, collaborating on a cross-cultural fashion presentation, and maintained high accuracy and attention to detail for backstage fashion show operations. Contributed to the sales process through customized garment production and improved customer satisfaction, demonstrated creativity and strong communication skills.
Cloudia Hu's Contact Information
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