Catherine Liang

Lead company's "Build for everyone, everywhere" brand narrative and events platform, product marketing and growth for entire innovation product portfolio to serve Google's next billion users in emerging markets.

Drove global strategy, consumer and growth marketing for Search and Chrome, with $XXXM budget under management. Led global repositioning of Search for Gen Z audience with strong and sustained brand and daily active user uplifts. Boosted Chrome market share +20ppts to unprecedentedly levels by creating Chrome marketing strategy on Microsoft Windows 10 platform.

Lead product marketing for YouTube Music subscription service, responsible for global consumer marketing strategy and insights, positioning, branding, user acquisition, user education and product validation.

Lead Product Marketing Manager for YouTube's mobile apps, responsible for global mobile user acquisition and rebranding. Drove YouTube to the #2 rank in the Apple App Store for 2013: http://mashable.com/2013/12/17/top-iphone-apps-2013/ Launched Send to TV on iOS, a disruptive second screen technology for YouTube, now 36% of YouTube watch time: https://www.cnet.com/tech/mobile/google-adds-send-to-tv-option-to-youtube-for-ios/

Developed go-to-market strategy for Chromecast, including market research, segmentation, targeting, positioning, and branding. Chromecast named #1 gadget of 2013 by TIME: http://techland.time.com/2013/12/04/technology/slide/top-10-gadgets/

Led Google TV developer, consumer and partner marketing. Launched consumer marketing campaign for the Vizio Co-Star, the first sub-$100 Google TV device and the fastest selling pre-order device in Vizio’s history. Managed Google TV presence at CES, SXSW, Google I/O and Google Developer Days around the world.

Performed brand positioning for clients in consumer packaged goods (CPG) and financial services, to drive sustainable competitive advantage on-shelf as well as in the sales channel. The Brand Union is a WPP company.

Leveraged marketing levers including assortment and promotions planning to drive improvements in retail supply chain with Wal-Mart, BestBuy, RadioShack, Costco

Managed three product lines for B2B custom wireless requirements. Implemented enterprise resource planning (ERP) system to improve internal and external business processes

Structured, marketed, and managed collateralized debt obligation deals worth $400M each for institutional investors. In 2008, Wells Fargo & Company acquired Wachovia Corporation to create North America’s most extensive distribution system for financial services.