Cynthia Hoza

• Own the end-to-end build, implementation, and send of high-level internal Microsoft email campaigns (employee news and events, global benefits, managers at Microsoft, AskHR, etc.) • Lead a team of email developers, data engineers, and data analysts • Oversee the ad hoc, weekly newsletter, monthly LinkedIn curator, and Executive Social Dashboard reports and automated email journeys • Leverage data to provide actionable insights and continuously improve our engagement strategies • Communicate with stakeholders across the org to ensure the day-to-day integrity of email implementation, PowerBI dashboards, template design, and audience strategy • Utilize Azure DevOps and automated workflows to streamline project planning • Mentor reports to expand on their skill set through 1:1 discussions, ownership, and brainstorming • Own the planning, documenting, and communication of technical requirements • Identify operational efficiencies and areas of opportunity to continuously support company goals • Analyze data and identify trends to leadership on a quarterly basis • Responsible for upholding guidelines and best practices to provide a consistent experience • Stay up-to-date with technical knowledge (HTML, AMPScript) and email best practices and always be ready to jump in to help when needed

• Lead the end-to-end production of internal and external email campaigns • Utilize custom Salesforce Marketing Cloud and Sales Cloud environments to deploy ad hoc, newsletter, journey, and webinar engagement • Lead a team of cross-functional marketing specialists to drive innovation and client strategy • Collaborate with marketing, operations, sales, and other client-facing teams to maximize CRM data and improve the customer experience across the lifecycle • Work alongside creative teams to maintain brand and meet objectives • Implement effective audience segmentation, testing, and email deliverability strategies • Report on campaign performance to meet KPIs and provide recommendations • Adhere to email marketing best practices and regulations • Drive industry expertise and thought leadership in email and customer engagement tactics

• Aid in the operation and optimization of a developing B2B Marketo instance • Manage daily end-to-end email campaign execution • Create nurture and newsletter strategies to enhance customer experience and ROI • Develop email deliverability approach to increase key metrics • Track campaign success in Salesforce to meet KPIs

• Build and deploy daily end-to-end email campaigns, landing pages, and forms • Increase funnel progression, web traffic and deliverability in every stage of the lifecycle • Define B2C audience strategy using customer behavior and cross-channel promotion • Execute A/B testing and QA methods • Track program success in Salesforce to impact overall marketing strategy • Partner with product and sales teams to align customer experience • Mentor CRM specialists and business groups in email best practices

• Advise prospective Nursing and Health Sciences students in Canada and the Caribbean • Serve as a subject matter expert building rapport via phone and email outreach • Maintain a high level of knowledge on current products, processes, policies, and industry • Utilize Salesforce to manage lead pipeline • Onboard new team members to meet business goals

• Serve as a subject matter and regulatory expert to families during the enrollment process • Collaborate with school leaders to resolve issues that may impede enrollment • Assist in the improvement of key process operations • Use Salesforce to manage lead pipeline • Onboard new team members to meet business goals

• Develop and deploy engaging social media content to an audience of over 500K • Collaborate with the creative department to align cross-channel brand content • Serve as editor-in-chief for International Gymnastics Camp and its five affiliated brands • Owned execution and reporting of SEM/SEO campaigns in Google Analytics

Professional Writing, Journalism, English