Clément ETIENNE

Game Owner @ CrazyLabs

About

Currently Game Owner at CrazyLabs, I work across game design, economic systems, monetization and live-ops on titles reaching hundreds of millions of players. My background spans the full spectrum of the industry. I founded an indie studio in Paris, which taught me to build with limited resources and make every decision count. At Ubisoft/Ketchapp I built and led a hypercasual production team from 6 to 35 people, developing hundreds of game concepts — that's where I developed a real instinct for rapid iteration, market testing, and what makes a mechanic stick. At The Sandbox I led a team responsible for 150+ studios worldwide, overseeing their productions, editorial strategy and relationships with major IP partners. At Voodoo I directed a hybrid casual studio, where the bar on quality and execution speed sharpened everything I knew about mobile. What I took from each stop: how to move fast without losing craft, how to lead teams through uncertainty, and how to read player behavior well enough to actually do something about it.

Country

France

City

Paris

Industry

Computer Games

Skill

Monetization, Data Analysis, Product Development, Production Management, Problem Solving, Creative Ideation, Communication, Business Acumen, Negotiation, Portfolio Managers, Analytical Skills, Entrepreneurship, Publishing, Blockchain, Project Management, Management, Applications mobiles, Game Design, Web3, Game Development

Experience

Game Owner

CrazyLabs

2025-10 - Present · 1 yr

As Game Owner, I oversee the full product vision of our titles, from design to systems, live-ops and monetization. I work closely with production teams to refine gameplay, optimize economic performance, and shape every part of the player experience. The mission: row our audience, boost revenue efficiency, and craft the next generation of Crazy Labs hits.

Studio Director

Voodoo

2024-1 - 2025-10 · 1 yr 10 mos

Paris

I spearhead a team focused on producing hybrid mobile games. My role involves driving innovation in game design and execution, creating new gameplays, and leading a talented team towards delivering engaging mobile gaming experiences.

Head of Publishing

The Sandbox

2022-2 - 2024-1 · 2 yrs

Ville de Paris, Île-de-France, France

• Leading a team of 12+ people, steering editorial strategy • Managing Game Makers Fund, investing in 80+ worldwide studios, monitoring 200+ productions • Following production with Tier 1 Brands, events and Agencies • Business dev, representing company at major events (Games Com, GDC, BIG, PGW) • Creating our CSR program, monitoring Game Jams, organizing ingame events

Head of production

Ubisoft

2019-9 - 2022-2 · 2 yrs 6 mos

Région de Paris, France

Ubisoft / Ketchapp - Hypercasual games production • Leading and expanding the internal production team from 6 to 30+ members • Optimizing processes and production tools • Delivering hundreds of hypercasual games tested on the market • Personally producing 200+ game concepts

Founder - CEO

Light Maze

2018-4 - 2021-8 · 3 yrs 5 mos

Région de Paris, France

• Founded and led a video game publishing studio on PC and Switch • Distributing games on over 40 platforms worldwide • Expanding market reach by distributing games in 80+ countries • Efficiently ported games from PC to Nintendo Switch platform

Instructor - Video game Producers

ISART DIGITAL Paris

2017-9 - 2019-12 · 2 yrs 4 mos

Région de Paris, France

Product Manager & designer

LolTap

2018-12 - 2019-9 · 10 mos

Région de Paris, France

Trésorier

Capital Games

2017-9 - 2019-9 · 2 yrs 1 mo

Région de Paris, France

Trésorier & responsable des relations écoles / formation

Instructor - Video game Producers & Entrepreneurship

MBA ESG

2017 - 2019-9 · 2 yrs

Région de Paris, France

Enseignant MBA ESG _ Producer Master 2

CEO / Founder

Fractal Box

2014-5 - 2019-1 · 4 yrs 9 mos

PARIS

• Founding and leading an indie studio of +12 employees • Developed games for PC, PS4, XboxOne, Switch, VR, Mobile, Web • Partnered with brands like Hermes, Microids, Kyloton, GSK, Havas events, FFF, EDF