Claudio Spencer

Fresh Produce • Food Service • Agriculture • CPG Advise CEO on global expansion strategy, competitive intelligence, and commercial priorities across Colombia, Peru, Mexico, and Southeast Asia. Lead commercial strategy and business development for fresh produce, grains, frozen foods, and CPG categories, driving revenue growth and new market entry. Executed regional growth plans that expanded presence in priority agricultural markets, improving margin reliability amid tariff-driven supply chain shifts. Built cross-border distribution networks and secured two international partnerships generating $7M+ in annual revenue. Created KPI dashboards improving forecasting accuracy and alignment across sales, supply chain, and finance.

Forestry • Building Materials • Industrial Manufacturing. Led a 5-8 person commercial and operations team, including eight sales managers and multiple distributors. Delivered 30% revenue growth (~$5M+) through new product launches and entry into new construction market channels. Drove digital transformation with Salesforce and Zoho CRM, improving data accuracy and efficiency by 15%. Secured national retail contracts (including Homecenter Sodimac), strengthening market penetration across Chile. Redesigned pricing and segmentation strategies, increasing contribution margins by 25%.

Retail • Food Distribution • CPG • Private Label • Wine Provided commercial strategy, route-to-market design, and sales optimization for retailers and foodservice companies across Chile. Achieved average 12% revenue growth across five portfolios through market expansion and process redesign. Implemented Zoho CRM and Power BI analytics, improving customer retention by 10% and strengthening pipeline visibility. Built KPI frameworks that reduced operational losses by 8% through improved reporting and cost controls.

Food Service • Retail • Private Label Led national sales operations for supermarkets, bakery, and foodservice channels. Expanded private-label bakery and food product lines into Walmart, Jumbo, Fresh Market, and major fast-food/institutional accounts. Rebuilt model for perishable imports, driving revenue to $25M with consistent 7% annual growth. Improved profitability from 11% to 22% through RFM segmentation, optimized pricing, and ERP integration.

Cold Chain • Fresh Produce • Agriculture • Frozen Food • Pharma Managed strategic accounts across Chile, delivering 11% annual sales growth and achieving $8M annual revenue targets. Expanded market share by 15% via new product introductions tailored to food export and pharmaceutical sectors. Strengthened distributor relationships across LATAM, improving product penetration in key export markets.