Claudio De Marco
General Manager - Italy Household Direct @ Culligan Italiana S.p.A.
About
I have been working in management roles for over 15 years: initially in marketing, than into sales, landing in the positions of managing director and strategic planning, marketing and sales management. Over the years, I had the opportunity to manage and support both marketing and sales complex structures and also to launch and develop new business being in charge of strategic planning, marketing, operations and sales. I am used to work in evolving organizations with multicultural teams, in which fundamentals are the ability to convey enthusiasm and confidence, teamwork, managing change and interpersonal relationships at all levels, contribute to the continual improvement of cost and efficiency. Strongly result oriented, fact based and number driven decision maker, I’m able to use technology to enhance business performance, streamline processes and increase customer loyalty. WORKING SKILLS AND COMPETENCES: - Marketing: product development, Brand Building, category and campaign planning, Marketing intelligence, market research, advertising and PR, project management; - Supply chain: S&OP, demand planning, trending and estimate revision, purchasing, service and inventory management; - Customer Service: CRM, Lead management, Geo-marketing, Inbound/outbound - Sales: sales development, negotiation, recruitment, management, training and coaching; - Strategic Planning: P&L, business plan development, organization, process improvement and efficiency optimization;
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Italy
Consumer Goods
Marketing, Sales Management, Direct Sales, Marketing Strategy, Project Management, New Business Development, Supply Chain Optimization, Strategic Planning, Business Planning, Business Analysis, Marketing Management, Market Research, Market Analysis, Business Intelligence, Business Intelligence Projects, Sales Process, Sales Operations, Salesforce.com, Supply Chain Management, Business Process Improvement
Experience

Strategic Planning, Sales and Marketing Consultant
Capitol Partners srl
Milano, Italia
Strategic planning, competitive positioning analysis of product and channel, creation of value chain's competitive advantage, scenario planning, streamlining processes; definition and refinement of marketing, sales and and motivational plans.

Managing Director – New Busines (MdB Club Srl)
The Direct Marketing Company SpA
San Marino
Responsible for the commercial launch of the new channel for distribution of Giorno&Notte, PerdiPeso and Magia di Bellezza by Marbert products.
Claudio De Marco's Contact Information
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