Claudia Micocci

Global manufacturer of private labels for canned tomatoes and legumes, pasta sauces, fruit juices and dry pasta. Responsible for the company's marketing department as a direct report to the Sales Director. Management and coordination of 9-people team handling packaging development for all private labels customers. Definition and implementation of the corporate communication annual plan to increase Company awareness and prestige with its stakeholders managing all the relevant touchpoints such as Linkedin, trade fairs and events, sponsorships and local initiatives, trade press. Supporting sales with the creation of promotional material, presentations and sell-out reports for the categories of interest. Supporting the different departments for projects including communication activities. Internal communication tools and editorial coordination of La Doria house organ.

Responsible for the ice-cream categories cones, bulks, kids and classics. Design and roll-out of annual growth plans using all marketing levers to increase brand visibility and drive consumer engagement; TV, digital, ooh, PR, promotion, events. Data analysis to track sell-out performance, measure the effectiveness of marketing campaigns, make data-driven decisions and identify room for further growth. Perform market research to identify consumer needs and preferences, ensuring the development of targeted marketing campaigns. Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives. Planning and executing successful product launches. Effective marketing budget management to maximize ROI. Constant updating on industry trends and competitor activities to maintain a competitive advantage.

Supporting the team in all marketing activities related to the Bio-Oil brand: budget management, portfolio strategies and media plans with high focus on TV, digital, trade shows, events, PR. Market and competition analysis and participation in forecast meetings; monthly sell-out reporting. Daily relations with agencies and suppliers and frequent relations with Head Quarter. Extensive knowledge of the pharmacy channel working in the Body Care, Laxative and Weight Control markets.

Go-to-market of a new sports supplements range, designed for pharmacy channel. Implementation of BTL activities: events and trade shows, training, promotional activities, PoS materials. Market and competition analysis. Back office and sales agents coordination.

INFAP - training area Promo material, social media, digital adv, website restyling.

Social media, website, local events, wine tourism promotion.

Marketing Strategico e Operativo, Marketing Research, Brand Management, Pubblicità, Strategia Media e Pianificazione, Attività Promozionali, Relazioni Pubbliche, Digital Business, Self Branding, Creatività Project Work finale (gruppo vincitore): ideazione e sviluppo piano di lancio di un nuovo prodotto a marchio Derby Blue in collaborazione con Conserve Italia

Tesi di laurea in Marketing Avanzato "Le politiche di mercato della media impresa . Teoria e pratica a confronto" Studio del fenomeno della media impresa italiana: fattori di successo e limiti alla crescita dimensionale

Tesi di laurea in Marketing "Wine marketing. Il caso del Cesanese"