Claudia Marcocci

Luxury Strategy, Branding & 360 Marketing Consulting

Chief Marketing Officer and General Brand Director of Christian Dior Parfums, Make up, Skincare & SPAs

Reporting directly to COTY LUXURY Chief Brand Officer – 3rd biggest role in COTY LUXURY at this level • Lead GLOBAL GUCCI BEAUTY to step-change brand performance. • Lead Global marketing strategy from a design stand point as well as markets implementation • Owner of brand P&L glide-path and profit turn-around • Key counterpart of all external stakeholders and to GUCCI Fashion House • Global leadership of a direct team of 15+ people

Lead the global Gucci Beauty brand franchise design to deliver record results. 1) Redesign Brand Fundamentals: Equity Pyramid & Purpose for Gucci Beauty (fragrances & cosmetics) 2) Introduce powerful innovation to enhance brand image/equity while driving cost efficiencies 3) Build a highly diverse marketing team (30+ people) 4) Build strong relationship with Licensor's Managment

Senior Global Design Group Manager for the entire DOLCE & GABBANA fragrances portfolio - biggest design role in Prestige at this level. • Define, Lead and Develop DOLCE & GABBANA FRAGRANCES global innovation strategy from a product development to advertising toolbox creation, including ad hoc activity system for key strategic markets (USA, Travel Retail, Middle East & Russia). Overall DG fragrance business grew +12% in the last 2 years, adding +200M$, reaching 1.2B$ retail sales. • Lead the new Brand Innovation Strategy including a new approach on how to select BIC suppliers to drive new to the world technologies/ideas on both product development & in store toolbox creation. • Lead biggest multi-functional team for a Prestige brand with 8 direct reports across functions (marketing design, in store, merchandising developers, purchasing, advertising managers) and 8 indirect reports (including technical experts in product development) located in different regional offices (London, Geneva, Paris, Milan).

Senior Brand Manager responsible for the design of Dolce & Gabbana Fragrances and Make up business development from a strategical and design pov from concept development to in market execution. Senior Global Design Brand Manager for DOLCE & GABBANA COSMETICS • Led the Dolce & Gabbana Cosmetic Portfolio expansion ramping up from 100 products to 350 in less than 24 months, doubling the business from 7 to 15MM$ retail sales despite very selective distribution (100 doors Globally) and launching blockbusters in key categories LIPS, EYES & FACE. Led end to end design, from product to advertising and in store tools development.

Global Digital & E-commerce Marketing Brand Manager for all P&G Prestige brands – Leader of the Global Digital Re-invention Plan • Global Digital Strategy, Capability owner (including agency resources and stakeholders) and E-commerce leader for Prestige Products division ($2 Billion turnover). • Team leader for Digital “Centre of Expertise” (multifunctional team of 12 people). Internal consultant to brand teams: Digital Strategy leader, leveraging integrated communication planning and Digital advertising development leader. Prestige was rated #1 Global business unit in P&G on eCapability and strategy in both 2008 and 2009. • Responsible for developing Prestige's global eCommerce strategy and internal eCommerce capability. Responsible for launching Prestige's biggest ever eCommerce Platform project. Internal consultant and coach for Brand teams. • Built new 5 year global eCommerce strategy across a portfolio of 15+ Prestige fragrances (e.g. Gucci, HUGO BOSS, Lacoste)

Senior Assistant Brand Manager for BOSS fragrance delivery – Female Pillar re-invention owner. • Led the global brand franchise to record business results and specifically: 1) Delivered record sales (+32%), volume (+19%) and profit (+62%) for the Global Hugo Boss franchise. • Led 1st ever multi-line innovative tools (“Commercial Innovations” to enhance brand image/equity while driving cost efficiencies achieving best-in-class return on investment) • Turned around the declining female business by leading BIC Global go to market for BOSS female re-launch achieving all time high shares for HB female in key strategic markets (DACH #1, UK #3, Travel Retail#3).

Junior Assistant Brand Manager for the full italian Prestige Portfolio • Led all strategic and trade marketing plan for all Prestige brands in Italy (Valentino, Hugo Boss, Lacoste, Laura Biagiotti) • Led the integration of Cosmopolitan cosmetic team and brands with P&G Prestige (Gucci, Escada, Puma) • Increased Italian Prestige turnover by 30% in two years through extensive sampling plan and laser targeted activities on all top 10 lines and joint partnership with key P&G brands namely Max Factor. • Led 1st ever MTV/Lacoste parfums end-to-end plan to drive trial and awareness across Prestige parfums entry target (teens).

Sciences of Communications - specialization in marketing