Claudia Tun
Data Scientist @ Desert Financial Credit Union
About
As a Data Scientist on the Marketing team, I work at the intersection of data, strategy, and creativity—translating complex datasets into meaningful insights that help shape how we connect with and serve our members. I collaborate closely with marketers, and strategists to bring a data-first approach. My work focuses on member segmentation, marketing experimentation, and cross-channel analysis—leveraging data from sources like web behavior, email engagement, surveys, CRM systems, and more. What I Do: - Design and analyze A/B tests to optimize messaging, offers, and user experience - Combine data from multiple sources to create a holistic view of the member journey - Drive personalized marketing strategies and improve campaign relevance - Translate complex data into clear insights, dashboards, and storytelling for stakeholders - Drive efficiency by improving data workflows and processes - Partner across departments to bring innovative, data-backed ideas to life My goal: help marketing teams make smarter, faster, and more impactful decisions—using data not just to report on the past, but to shape the future. Let’s connect if you're interested in data-driven marketing, member-centric growth, or using analytics to make a real difference!
United States
Phoenix
Information Technology & Services
Data Warehousing, Predictive Analytics, Communication, Microsoft Power BI, Data Transformation, Microsoft Excel, Data Mining, Statistics, Big Data, Optimization, R (Programming Language), Data Wrangling, Machine Learning, Python (Programming Language), Pandas, NumPy, Scikit-Learn, Data Preparation, Data Collection, Web Scraping
Experience

Data Scientist
Phoenix, Arizona, United States
- Using advanced data analytics techniques to assist DFCU with retention, acquisition, and personalized member experience efforts, in collaboration with senior technical and business leaders. - Working with stakeholders to understand the business problem, extracting relevant data for the business problem, exploring this data to identify meaningful insights, and using predictive analytics to predict future outcomes. - Using software such as Google Tag Manager (GTM) and Optimizely to track digital data that assists the Marketing team with tracking campaign performance and with digital based member segmentation efforts.

Data Science - Assistant
Tempe, Arizona, United States
- Manipulated, transformed and analyzed data to answer business questions and collaborated with the team to find actionable insights for the stakeholders. - Built compelling data visualizations and dashboards using R, PowerBi and Excel to present the findings to leadership. - Built a predictive profitability model that accurately identified high-profit Arizona prospects in R for Desert Financial Credit Union, overseeing for the entire process from exploratory data analysis (EDA) to deployment.

Market Research - Student Assisant
Tempe, Arizona, United States
- Performed data analysis using tools such as Microsoft Excel and R to report and track key metrics, enabling leadership to make informed decisions and enhance processes. - Created, designed, and built reports and presentations that include graphs, tables, and charts to translate data findings into visualizations that are easily understood. - Conducted research on assigned topics via external sources and summarize findings and provided insights
Education

Information Technology(Information System Managment)
The MS program in data science, analytics and engineering enables students to receive an advanced education in high-demand data science and an engineering field in an integrated program. A core curriculum in probability and statistics, machine learning, and data engineering is complemented by concentration-specific courses to ensure breadth and depth in data science and a core engineering discipline.
Claudia Tun's Contact Information
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