Claudia Santos - MBA

•Driving an integrated marketing strategy across CFS Brands’ house of brands in foodservice, healthcare, and hygiene. •Leading cross-functional teams to strengthen brand architecture, elevate storytelling, and fuel customer engagement. •Building processes, tools, and metrics that scale marketing impact and accelerate growth. •Partnering with leadership to align marketing with business priorities and position CFS Brands as an innovation leader.

At Smart Home Services, we help consumer goods companies grow through product innovation, smart marketing, AI-driven insights, and sales enablement. We specialize in connected appliances, smart home technology, and immersive consumer experiences. Our approach blends strategy with emerging technologies—including artificial intelligence—to support brands from concept to shelf with actionable insights, digital marketing strategies, and customer-focused storytelling that drive results. As a fluent Spanish speaker, we offer bilingual business support to help companies connect with diverse audiences across the U.S. and Latin America. Our services include: • Product Innovation & Go-to-Market Strategy • Smart Home Technology Positioning • Immersive Consumer Experience Development • AI-Enhanced Digital Marketing & Brand Storytelling • Sales Enablement & Channel Strategy • Customer & Retailer Insights • Spanish-Language Business Support • Public Speaking, Panels & Thought Leadership Let’s connect to explore how Smart Home Services can help your brand grow smarter, go further, and connect more deeply with the modern consumer—powered by the strategic use of artificial intelligence.

Direct a team of product marketing senior managers with cross-functional teams (product managers, engineers, designers, and sales) to define product roadmaps and develop compelling product narratives. Increased idea generation 164% over prior year by creating and leading 3 co-creation workshops. Identify and capitalize on business opportunities by conducting analyzing competition and making data-driven decisions to drive product development and positioning. Increase brand visibility and consumer engagement by representing the company in social media videos. Created a first-of-its-kind “Ask the Expert” video series that generated 39% higher impressions, and 107% higher engagement rate compared to baseline videos, significantly boosting customer awareness and interest in smart appliances.

Accountable for setting the vision and implementation of Samsung's US Chef Collection premium brand go-to-market strategy. Drove the successful launch of Samsung's 6th generation smart appliances to increase sales mix to 55% and achieve 80% penetration of connected SKUs within total portfolio. Responsibilities include developing and directing customer and consumer marketing activities, marketing integration, channel management, and driving for returns on all marketing investments for Home Appliance business.

Spearheaded strategic marketing for Samsung's refrigeration category, including developing and executing strategies that boosted market visibility and consumer engagement. Managed a productive team of 4 members, fostering collaboration and innovation. Oversaw a $2M marketing budget and P&L for a $1.6B category, ensuring resource optimization and alignment with brand objectives. Directed the entire product lifecycle management to maintain a competitive edge.