Claudia Liliana Cuervo Sanchez

Consultant for the “Productivity and Sustainability Factories” program, led by Colombia Productiva in partnership with Chambers of Commerce across the country. I support 9 SMEs in strengthening commercial management, service excellence, and digital transformation, ensuring business continuity and achievement of defined performance indicators. Key achievements: Increased average sales by 10% by designing and implementing commercial processes, procedures, and performance frameworks; training teams; and establishing management KPIs to ensure sustainable results. Achieved 12% customer growth through the development of commercial plans, digital strategies, and brand identity initiatives, strengthening market positioning and customer loyalty.

Responsible for strategic direction and the optimization of commercial, administrative, and marketing processes, steering the company toward profitability and sustainable growth. Key achievements: Increased revenue by 50% by designing and executing a comprehensive commercial and digital marketing strategy, strengthening operations, launching a referral program, participating in industry events, and running targeted email marketing campaigns, converting leads into enrolled customers. Improved profitability by 11% within one year by reviewing and documenting core processes, restructuring roles, and defining a compensation plan aligned with revenue performance, significantly improving overall company results.

Led customer experience and strategic management initiatives for fintech and financial institutions across Colombia and Central America, driving digital transformation, 100% digital service adoption, and measurable financial results. Key achievements: Drove a 17% increase in revenue by identifying high-impact digital financial products, boosting transaction volumes, and implementing an end-to-end service management framework, strengthening client trust and ensuring project renewals. Grew the Davivienda account by 5% by optimizing cybersecurity cost structures, increasing digital transaction volume, and contributing to fraud reduction while improving operational efficiency.

Secured the continuity of a public-sector client for three consecutive contract periods by identifying solutions aligned with client needs, optimizing cost structures, and automating processes, delivering profitability and high service performance ratings. Achieved 105% of revenue and margin targets by developing new products and services and strengthening relationships with key decision-makers, increasing the strategic value of the outsourced service model.