CLAUDIA FERNANDEZ tapia

Communications and PR EMEA @ MAC Cosmetics

Country

France

City

Greater Paris Metropolitan Region

Industry

Cosmetics

Skill

Communication interne, Communication d’entreprise, Marketing Strategy, Brand Development, Public Relations, Social Media Marketing, Media Relations, Integrated Marketing, Media Planning, Press Releases, Strategic Communications, Marketing, Customer Insight, Trade Marketing, Strategy, Management

Experience

Communications and PR EMEA

MAC Cosmetics

2017-2 - Present · 9 yrs 8 mos

Paris, Île-de-France, France

• Develop and implement PR& Influence strategy - o Adapt and build Influencer SoCo strategy • Coordinate 360°Go to Market collab launches (Viva Glam, Disney, MAC MAKERS) • Lead EMEA Fashion Week strategy + Label, Influencer, and press management • Support and coordinate influencer and talent collaborations • Identify best practices and share them with EMEA teams • Develop brand content tools for regional launches (Press kits, Newsletters, Mailers) • Key contact for EMEA Earned Media Managers: anticipate country needs, trends, and local opportunities • Influencer agency management: brief/coordination and KPI’s • Reporting and KPI’s measurement guidelines

Responsable Trade marketing Luxury Department Stores

mabe Global

2010-7 - 2012-10 · 2 yrs 4 mos

Mexico City Area, Mexico

• Develop and execute the commercial strategy according marketing plan to boost sales (Sell In/Sell Out) • Key role between KAM, MKT and Retailers • Manage the sales team across Mexico’s department stores (Compensation vs objectives) • Create brand destinations and in-store initiatives: Improve Brand Experience (Displayers/POP/ Windows/ Corners/ Showroom/Trade Events). • Trade Marketing budgets vs ROI • Management of two retail coordinators

Account Executive PR-BrandCom

Burson-Marsteller

2007-12 - 2010-6 · 2 yrs 7 mos

Mexico City Area, Mexico

• Develop communication strategies for different accounts in Fashion and Beauty • Create press tools: press releases, key messages, fact sheets, consumer insights analysis, newsletters • Build and maintain Media relations / Launch events organization • Develop of social media campaigns • Brand development and positioning Clients: Versace and Timex Watches, Unilever products (Sedal, Knorr) ZONAMACO (Art Fair) and Lifestyle (Tourism Quebec).