Claudia Daré

Founding Director @ LatAm Intersect PR

About

I am a senior Communications and Public Relations executive with over 30 years of experience in journalism, strategic communications, and reputation building for brands and organizations across Latin America and globally. As Founder and Managing Director of LatAm Intersect PR, I lead an agency dedicated to connecting companies, institutions, and leaders with their key audiences in the region through integrated communication strategies, compelling storytelling, and purpose-driven brand positioning. My career blends experience as a journalist and international correspondent with leadership roles in leading PR consultancies such as Edelman, MSL, and Sherlock Communications. This background has shaped my strategic, multicultural, and results-oriented perspective. Having lived and worked in different countries and markets, I have developed a strong ability to navigate complex environments, build bridges across cultures, and adapt global narratives to local realities. I have been internationally recognized for my work in the industry, including distinctions such as PRovoke 25 Americas Innovator, PR News Top Women, and Woman Professional PR of the Year (SABRE/Davos Awards). These accolades reflect my commitment to innovation, excellence, and impact in communications. I believe in the power of communication to transform businesses, strengthen reputations, and create meaningful connections between organizations and society.

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Magazines, Television, Journalism, Newspapers, Public Relations, Social Networking, Corporate Communications, Editing, Writing, Editorial, Documentaries, Screenplays, Reporting, Blogging, Digital Media, Social Media, Strategic Communications, Media Relations, Comunicação empresarial

Experience

Founding Director

LatAm Intersect PR

2019-6 - Present · 7 yrs 4 mos

São Paulo

Head of Latam

Sherlock Communications

2017-3 - 2019-6 · 2 yrs 4 mos

São Paulo Area, Brazil

I led the implementation and coordination of the agency’s Latin America network, overseeing and directing more than two dozen professionals across the region’s most important economies. I was responsible for establishing local operations, structuring the regional network, and strengthening the agency’s footprint throughout Latin America, an effort that contributed to the agency being awarded PRWeek Global Awards Best Agency in Latin America for the development achieved under my leadership. I managed the LatAm team and coordinated client brand strategies across multiple markets, driving positioning and consolidation in each country. I championed innovation by developing proprietary studies, insights, and new narratives tailored to the cultural specificities of each market.