Claudia Avelar

Claudia Avelar

Chief Digital and Information Officer (CDO/CIO) @ Grupo Lala

About

20 years of experience in IT/Global Business Services. In-depth understanding of the Consumer Goods industry in Latin American markets and the transforming role of technology to accelerate business value. Passionate for the development of diverse, High Performance Organizations.

Country

Mexico

City

Álvaro Obregón

Industry

Food & Beverages

Skill

Digital Strategy, Program Management, Information Technology, Cybersecurity, Business-to-Business (B2B), Digital Engagement, Sales Automation, Process Automation, Data Analytics, Artificial Intelligence (AI), Manage Client Relationships, Service Management, Business Services, Outsourced HR Services, Facilities Management, Payroll Services, Travel Management, Business Travel, Project Management, Strategic Sourcing

Experience

Grupo Lala

Chief Digital and Information Officer (CDO/CIO)

Grupo Lala

LinkedIn
2025-10 - Present · 1 yr

Mexico City, Mexico

PepsiCo

Chief Digital & Information Officer

PepsiCo

LinkedIn
2024-7 - 2025-10 · 1 yr 4 mos

Mexico

PepsiCo

CIO PepsiCo Mexico

PepsiCo

LinkedIn
2020-8 - 2024-8 · 4 yrs 1 mo

Mexico City

Procter & Gamble

CIO Mexico and Latin America Data & Analytics

Procter & Gamble

LinkedIn
2017-7 - 2020-8 · 3 yrs 2 mos

Mexico

Responsible for P&G Mexico digital strategy and IT operations, as well as broader Business Services delivery. Regional (LATAM) responsibility for the Data & Analytics organization.

Procter & Gamble

CIO and GBS leader Mexico

Procter & Gamble

LinkedIn
2013-7 - 2020-8 · 7 yrs 2 mos

Mexico City Area, Mexico

Procter & Gamble

CIO Mexico and Latin America Customer Solutions

Procter & Gamble

LinkedIn
2014-4 - 2018-9 · 4 yrs 6 mos

Mexico

Procter & Gamble

Digital Co-Creation Global Service Manager

Procter & Gamble

LinkedIn
2012-11 - 2013-6 · 8 mos

Mexico City Area, Mexico

Procter & Gamble

Global Business Intelligence Services Strategy & Commercialization Manager

Procter & Gamble

LinkedIn
2012-8 - 2012-11 · 4 mos

Mexico City Area, Mexico

Procter & Gamble

Global Site Services Leader for Manufacturing Facilities

Procter & Gamble

LinkedIn
2012-4 - 2012-8 · 5 mos

Mexico City Area, Mexico

Responsible for the definition of a global go-to-market model to service +300 Manufacturing facilities across 5 regions, leveraging strategic partners scale and integrating a reliable portfolio process.

Procter & Gamble

HR Services & Solutions Client & Operations Manager - Brazil & Mexico

Procter & Gamble

LinkedIn
2009 - 2012 · 3 yrs

Mexico City Area, Mexico

Responsible for improving the delivery and reliability of HR Services Outsourcing (IBM) for Brazil and Mexico. Scope included services such as Payroll, Benefits Administration, Travel, Relocation, Employee Master Data and Employment Taxes – for a total of +10,000 employees in 17 locations (General offices, sales offices and manufacturing facilities).

Procter & Gamble

HR Services & Solutions, Greenfield Initiative Manager, Brazil

Procter & Gamble

LinkedIn
2008 - 2010 · 2 yrs

Mexico City Area, Mexico

Responsible for delivering the HR Services components (Payroll, Benefits, Travel, Relocation, Employee Master Data, Taxes) for the key growth accelerating company initiatives in the Brazil masterplan. HR Services configuration and delivery for 2 critical integration projects in Rio de Janeiro and 2 new manufacturing/distribution facilities.

Procter & Gamble

HR Services & Solutions, Regional Travel Services Manager, Latin America

Procter & Gamble

LinkedIn
2007 - 2009 · 2 yrs

Mexico City Area, Mexico

Responsible to deliver an End-to-End Travel Services transformation to fully renovate LA travelers experience while making the program cost-effective ($45MM annual spend pool). Development of a 4 quadrants intervention model (Policy, Sourcing, On-line Booking, On-line Expense Reporting). Establishment of on-going governance mechanisms to control spend and compliance to policy.

Procter & Gamble

Santiago Business Center, Site Start-up Project Manager

Procter & Gamble

LinkedIn
2006 - 2007 · 1 yr

Chile

Responsible for the start-up of P&G’s new Regional Business hub in Santiago de Chile to house +400 employees (relocated and local). Face of Global Business Services for the market, key liason with HR to create a remarkable employee experience tied to a longer term retention strategy to guarantee sustainability of the new regional HQs.

Procter & Gamble

Client & Site Services Manager, Latin America North (Mexico & Central America)

Procter & Gamble

LinkedIn
2004 - 2006 · 2 yrs

Mexico City Area, Mexico

Responsible for the overall value creation and service lines delivery (Facilities, Infrastructure, Purchases, Employee Services). Accountable for P&G Mexico & Central America Site Services admnistration (5 offices, +1000 employees). Responsible for the stabilization and local governance of the Infrastructure (HP), Facilities (JLL) and Employee Services (IBM) global outsourcings. Developed Mexico GBS client management model, Facilities & Infrastructure Outsourcing stabilization, Mexico Gillette Site Integration, LA North housing masterplan, Work@home program launch and the design of End-user productivity/innovation programs

Procter & Gamble

Senior Purchasing Manager, E-Business & Procurement Strategy, Latin America

Procter & Gamble

LinkedIn
2003 - 2004 · 1 yr

Mexico City Area, Mexico

Procter & Gamble

Regional IT Purchasing Manager, Latin America

Procter & Gamble

LinkedIn
2000 - 2003 · 3 yrs

Mexico City Area, Mexico

Education

Tecnológico de Monterrey

Tecnológico de Monterrey

LinkedIn

International Commerce

1997 - 2001 · 4 yrs

Graduated with Honors

Claudia Avelar's Contact Information

Email

******@***.com

Phone

(**) *** ****

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