Claudia Anabitarte Arricivita

Digital marketing and E-commerce lead @ be levels

About

I am committed, detail-oriented, and always willing to learn. I am enthusiastic about facing new challenges and adapting to different work environments. My eleven years of international experience have equipped me with strong adaptability, openness, and empathy in professional settings. I am passionate about digital marketing, content creation, and brand strategy, with a focus on delivering measurable results. My expertise includes social media management, public relations, and email marketing, and I thrive in dynamic environments where I can apply my analytical thinking and strategic planning skills to drive impactful communication and marketing campaigns.

Country

Spain

City

Alcobendas

Industry

Marketing & Advertising

Skill

Google Analytics, Google Ads, Shopify, Klaviyo, Digital Marketing, Branding, Communication, Social Media Marketing, Canva

Experience

Digital marketing and E-commerce lead

be levels

2025-6 - Present · 1 yr 4 mos

Madrid, Community of Madrid, Spain

Digital marketing and E-commerce lead

FARMA DORSCH

2024-11 - Present · 1 yr 11 mos

Madrid, Community of Madrid, Spain

- Developing and optimizing multi-channel strategies (Google Ads and Meta (including IG, FB & Pinterest) to drive high- quality traffic and maximize ROAS. - Managing and optimizing e-commerce platform to enhance conversion rates, increase AOV, product positioning and performance ranking. - Led SEO initiatives to improve website ranking, enhance content visibility, and increase organic traffic. - Analyzing key marketing KPIs, monthly sales performance, and customer insights to refine strategies and boost ROI. - Managing collaborations with media agencies, overseeing digital promotions in El Corte Inglés, influencer activation, and paid partnerships. - Developing product promotion strategies across digital and physical sales channels, supporting international expansion and cross-platform integration.

Digital Marketing and Comunication Specialist

FARMA DORSCH

2022-9 - 2024-10 · 2 yrs 2 mos

Madrid, Community of Madrid, Spain

- Analytical elaboration of the monthly sales and marketing actions report. - Coordination of media agencies, including promotions in El Corte Inglés. Development and optimization of social media strategy. PR and event management. - Promotion of products to sales channels, support to the international department and e-commerce management.

Commercial advisor in property management

Inmobiliaria IBHomes

2021-7 - 2022-12 · 1 yr 6 mos

Santiago, Santiago Metropolitan, Chile

Search for properties in response to customer requests, and administration and management of all documents associated with the purchase of sales of properties

Consumer Market Insights Intern

Unilever

2022-2 - 2022-8 · 7 mos

Rotterdam, South Holland, Netherlands

Building consumer insights by utilizing digital and social media qualitative and quantitative analysis for major foods brands.

Student Representative at the Management Team

Erasmus University College

2020-6 - 2021-7 · 1 yr 2 mos

Rotterdam, South Holland, Netherlands

Worked closely with the office of students and administrative affairs department by conducting interviews for prospect students, and arranging activities focused on improving the students experience on campus. (Rotterdam, Netherlands)