clarrie johnson

At TapThat PR, we build comprehensive Public Relations plans for businesses, entrepreneurs, motivational speakers and leadership coaches. Whether you're diving into social media, launching a product or making a big announcement, we'll help you craft a roadmap that will show you the way. We also offer writing, proofing and editing services as a monthly retainer -- this includes ghostwriting, social media posts, email campaigns, website proofing and more based on your needs. Inquiries can be made through our website!

* Analyzed and evaluated social media efforts * Developed and implemented social media marketing strategies * Edited submissions for online newsletters * Coordinated mailings of marketing materials * Assisted in developing YouTube marketing campaigns for Facebook and Twitter

* Operated broadcast studio equipment including studio cameras, Teleprompter, and audio soundboards * Set up studio for newscasts and provided talent with accurate cues and floor direction * Performed microphone checks and live shots * Worked closely with producers and directors to relay necessary information about live shots, video and audio problems and followed their cues during newscasts

Guide and motivate a team of seven promising San Jose State University students as they prepare to take their first steps into the professional world.

* Conducted media monitoring, reporting and analysis * Contributed to projects focused on media relations, issues preparedness and event planning * Developed press releases and pitched media * Prepared auto industry research and designed presentations for major initiatives * Organized, managed and uploaded content to Honda’s external-facing CSR website * Spearheaded the overhaul of the 2014 Honda Battle of the Bands social media and blogger strategy

* Assisted in implementing WOMMA's social media strategies * Crafted marketing messages, web copy as needed * Crafted copy as needed for WOMMA's various newsletters/blogs * Edited marketing messages, web copy as needed * Helped schedule, interview, and transcribe various member/speaker interviews * Identified and monitored relevant and influential press/media contacts * Interfaced with and utilized social media tools sets: Twitter, Facebook, YouTube, Vimeo, Slideshare, Flickr, Linkedin, Ning, Google Tools

* Clients included Carl's Jr./Hardee's, General Motors and Boingo Wireless * Created influencer lists and biographies for media briefings * Created presentations * Pitched food bloggers * Monitored media mentions and on-line brand reputation * Prepared press kits for media distribution and other administrative tasks * Identified editorial opportunities

* Collected, researched, and developed weekly stories for the WGN News Department * Created a daily Assignment Board in the computer system, which lists the next day’s scheduled events, follow-ups and possible story ideas * Conducted phone pre-interviews on potential interview subjects to determine the news worthiness of a story * Worked closely with an anchor during the Summer 2010 Jon Burge trial; where I took copious notes during the proceedings * Researched guest topics and wrote interview questions for an anchor’s live guest interviews. * Uploaded audio recordings to the WGN-TV server for use during the Summer 2010 Rod Blagojevich trial coverage

* Directed overhaul of Honda Battle of the Bands social media content strategy * Result: Strategy generated a 300% increase of followers across all channels * Oversaw the production, packaging and distribution of editorial content and digital assets across the organization * Acted as an internal consultant for departments across North America to develop high-impact communications campaigns with national touch points to associates and consumers * Conceptualized and developed associate engagement activities to support product launches and corporate themes * Executed product activations for high-profile vehicles, like the Acura NSX Supercar, that have attracted the largest associate event attendance in recent years * Mobilized associates from across the organization using internal resources to rally excitement around key milestones * Result: Established company’s first associate ambassador program * Developed executive remarks and prepared leadership for internal speaking engagements

GPA: 3.30/4.0 Minor in Philosophy Studied Abroad in San Jose, Costa Rica May 2011-June 2011 Activities and Societies: Alpha Phi Omega Coed Service Fraternity, Inclusivity Committee Coordinator, James Scholar