Clarisse Meirelles

I am responsible for strategic and tactical media planning, especially in the digital environment, managing budgets, national and regional plans, as well as the account’s financial processes. I optimize daily campaigns across multiple channels, including social media, programmatic media, streaming platforms, influencers, OOH, and traditional media, according to the strategy. I maintain direct communication with media outlets, platforms, and management to ensure efficient execution. I analyze performance using tools like Google Analytics, Google Ads, Meta Ads, DV360, and coordinate suppliers and financial documentation. I develop strategies and tests to continuously optimize results, monitoring KPIs throughout the conversion funnel and seeking opportunities for scaling, efficiency, and growth.

As a Project Manager, I developed, launched, and managed end-to-end events, collaborating with multiple teams to scale formats across various cities in Brazil. I strategically planned, executed, and analyzed event outcomes, identifying improvement opportunities and optimizing operational processes. I managed partner relationships from conception to delivery, aiming to increase revenue and ensure high-quality experiences. I coordinated efforts with marketing and operations to drive sales impact and visibility, contributing best practices that enabled event expansion into new regions. Additionally, I communicated product and process needs, working with technical teams to implement improvements.

I was responsible for negotiating with media outlets, including all related analyses, and for identifying market opportunities. I developed unique projects in partnership with media channels and managed the entire media team. I used specialized software to gather audience insights, profiles, and demographic data, in addition to directly liaising with media outlets. I also created strategic plans and client presentations, designed and executed digital and offline media strategies, managed budgets, media plans, and financial processes for the account, while maintaining client communication and negotiating deadlines.

I was responsible for the financial review of media plans and the coordination between client service agencies, supporting internal teams and segments in planning and defining processes to ensure the quality of internal project activities and opportunities. I also monitored and engaged with agencies and partners.

Media planning (strategy and tactical orientation), with a special focus on digital; Budget control, media plans (national budget and regional budget) and account financial processes; Manage media campaigns on a daily basis, Interface with vehicles, and management to implement the defined actions; Monitor indicators of results of media actions, through available panels (Google Analytics, Adwords, Programmatic Media, Affiliates and others); Planning and Manage Social media Ads (Facebook, Instagram, Twitter, TikTok, Pinterest, Spotify, Youtube, Waze, Linkedin); Monitor the progress of campaigns before vehicles and/or service providers using Data Studio and personalized reports; Receive, collect and forward invoices and bills related to the campaign to the responsible area; Develop new strategies, traffic sources and action plans to constantly improve results; experience in applying tests to evolve results.; Analyze and optimize metrics for each channel and the funnel as a whole.; Monitor metrics, identify and act on immediate opportunities to leverage results. Verification and analysis of key marketing performance metrics (CAC, ROAS, ROI, CPC, etc.). and consumer life cycle analysis (Churn, CLT, LTV, cohort analysis).

Responsible for: strategic planning, defining KPIs and goals with a focus on generating assertive results for clients; Contribute to the improvement of customer indicators, through formatting, execution, monitoring and optimization; Management of clients' media investments in partner channels; Propose optimizations and improvements in growth strategies through the analysis of quantitative and qualitative data; Acting in the development of strategies and campaigns for the acquisition, engagement, retention and recovery of customers on different platforms. Prove / refute investment and growth hypotheses through the development of controlled tests (A / B and multivariate tests).

Online Media Strategic Planning; Research and market analysis, target audience and insights; Development of campaign media plans; Reports generation and analysis; Paid Ads Campaign optimization and performance monitoring;

Online Media Strategic Planning; Research and market analysis, target audience and insights; Development of campaign media plans; Reports generation and analysis; Paid Ads Campaign optimization and performance monitoring; Coordination of the online media area

Responsible for: strategic planning, defining KPIs and goals with a focus on generating assertive results for clients; Contribute to the improvement of customer indicators, through formatting, execution, monitoring and optimization; Management of clients' media investments in partner channels; Propose optimizations and improvements in growth strategies through the analysis of quantitative and qualitative data; Acting in the development of strategies and campaigns for the acquisition, engagement, retention and recovery of customers on different platforms. Prove / refute investment and growth hypotheses through the development of controlled tests (A / B and multivariate tests).

Com habilitação em docência em ensino superior