Clare B.

Ecommerce Trading Executive @ White Stuff

About

Founder and digital commerce professional with a passion for solving real customer problems through insight, innovation and product development. Created Silk Bubs after identifying an overlooked issue faced by parents — baby hair loss caused by friction. Through user research, prototyping and continuous iteration, and developed products that combined function, comfort and emotional reassurance for families. Delivered performance for e-commerce brands through data analysis, customer experience optimisation and collaboration across trading, marketing and creative teams. Brings a user-centred mindset to every project, focusing on impact, clarity and measurable results.

Country

United Kingdom

City

London

Industry

Retail

Skill

Shopify Plus, Business Ownership, Start-up Leadership, User Research, Trading, Research Skills, Marketing, Communication, E-commerce, Microsoft Excel, Visual Merchandising, Call Centers, Customer Service, Retail, Fashion, Sales, Time Management, Omniture, Website optimisation, Analytical Skills

Experience

Ecommerce Trading Executive

White Stuff

2022-5 - Present · 4 yrs 5 mos

- Owns end-to-end optimisation of website trading performance, including analysing user behaviour to drive feature improvements and conversion uplift. - Works cross-functionally with UX, marketing, and operations teams to prioritise roadmap tasks, monitor feature launches, and support A/B testing. - Uses data insights (GA, BI dashboards) to inform commercial decisions, improve customer journeys, and increase AOV/UPT. - Regularly identifies customer pain points and feeds them back into digital development teams to enhance on-site experience.

Founder

Silk Bubs

2020-1 - Present · 6 yrs 9 mos

London, England, United Kingdom

- 2x Winner of the Loved By Parents Awards 2026 - 2x Winner of the Bambini Baby Awards 2024 - Built a DTC brand from concept to launch, driving user research, prototype development, feedback loops, and continuous iteration. - Conducted market validation, customer testing and implemented product improvements based on user insights and reviews. - Managed full lifecycle – from idea → MVP → launch → growth, including website UX, supplier management, packaging design and user onboarding. - Developed new features (e.g. trial groups, loyalty concept, “Silky Sweets”) and explored tech innovation to future-proof the brand.

Digital Trading & Ecommerce Assistant

Chi Chi London

2020-8 - 2021-6 · 11 mos

- Supported digital trading decisions by analysing user click paths, product performance and on-site engagement. - Collaborated with UX and content teams to improve listing quality and customer product discovery. - Implemented data-led optimisations to enhance conversion and promoted bestsellers based on trend insights.

Assistant Online Visual Merchandiser

River Island

2016-2 - 2020-7 · 4 yrs 6 mos

London, United Kingdom

- Curated product layout and visual experiences to support improved navigation and product discovery based on user engagement data.

Senior Online Content Assistant

River Island

2013-9 - 2016-2 · 2 yrs 6 mos

London, United Kingdom

- Managed high-volume content updates, ensuring feature accuracy and optimised customer experience through clean presentation and hierarchy.

Ecommerce Administrator

River Island

2012-4 - 2013-9 · 1 yr 6 mos

London, United Kingdom

- Supported platform performance by ensuring product data accuracy and operational efficiency – foundational coordination for future digital product work.

Education

Nottingham Trent University

Graduated with honours, study abroad program at California State Long Beach, mentor at Long Beach BLAST (Better Learning After School Today), marketing and PR team at Business Students Association .