Clara Tay

As the head of marketing for Southeast Asia and Greater China region, I lead the strategy and execution of programs focused on revenue marketing, demand generation, ABM, and partner marketing. I’m responsible for driving high-quality leads, accelerating customer acquisition, and fueling revenue growth, delivering measurable impact and supporting business expansion across the region. Key achievement: APAC Marketer of the year 2023

Lumen Technologies (formerly CenturyLink) powers the 4th Industrial Revolution with advanced solutions in network, cloud, security, and collaboration. In my role, I was responsible for driving demand and pipeline growth across the APAC region. I led the planning and execution of integrated marketing programs aligned with key routes-to-market, building brand awareness, establishing thought leadership, generating leads, and accelerating revenue across the customer journey. Key Achievements: - Commitment to Excellence Awards (2019–2021): Repeatedly recognized by leadership for outstanding performance and contribution. - APAC Employee Award 2022 – Innovation & Agility: Honored by the Managing Director for strategic contributions to business growth in the region.

At Epicor Software, I supported sales and partner teams across Southeast Asia by developing and executing targeted demand generation programs and marketing strategies for the manufacturing, distribution, retail, and services sectors. With a strong understanding of regional market dynamics, I identified key growth opportunities and collaborated closely with cross-functional teams to create campaigns and content that deeply resonated with our target audience. Key Achievement: Exceeded SQL$ KPIs by 122% in FY17 and 139% in FY18, while consistently managing programs within budget.

At Hitachi, I developed and executed marketing strategies aligned with business goals for a broad portfolio of ICT services, including ERP, CRM, SCM, and Business Analytics. I worked closely with the sales team to create high-impact marketing collateral, while managing budgets and project timelines to ensure effective execution and performance. I also built and maintained strong relationships with alliance partners to uncover and drive joint growth opportunities. Key Achievements: Awarded the Managing Director’s Award for Business Support in both 2014 and 2015, recognizing my contributions to business performance and cross-functional collaboration.

At MSC Consulting, specializing in Microsoft Dynamics ERP & CRM and Sage ACCPAC. I led strategic marketing and communications initiatives to strengthen brand visibility and support business growth. I executed targeted campaigns to build the sales pipeline and drive demand, while maintaining strong alliance partnerships with SAP, Sage, and Microsoft to expand market reach and credibility.