Clara Fernández Vila

Business Optimization Manager - Google Project @ TP

About

I’m a proactive digital strategy developer, building connections between brands and customers, implementing them and analyzing the results and level of success to keep improving. Risk lover for innovative ideas, positivism and a great focus on results. Believer of communication to create a social environment with honesty and respect.

Country

Spain

City

Barcelona

Industry

Outsourcing/Offshoring

Skill

Gestión de proyectos, Lean Six Sigma, Social Media, Search Engine Optimization (SEO), Google Adwords Professional, Content Marketing, Digital Marketing, Newsletters, Big Data, Marketing Strategy, Sales & Marketing, Marketing, PPC, Data Analysis, Digital Strategy, International Business, Social Media Marketing, Email Marketing, Google Analytics, Google Webmaster Tools

Experience

Business Optimization Manager - Google Project

2023-5 - Present · 3 yrs 5 mos

Onboarding Team Lead ES Market - Google Project

2021-10 - 2023-6 · 1 yr 9 mos

Barcelona, Cataluña, España

Account Strategist for Google Ads

2019-4 - 2021-10 · 2 yrs 7 mos

Barcelona, Catalonia, Spain

Account Executive

MUT Agency

2018-4 - 2019-4 · 1 yr 1 mo

Barcelona

- Brand Strategy for the digital environment (Social Media and Website). - Customers management, establishing empathetic and trusting relationships with them. - Lead teams: planning, organizing, leading and controlling. - Analyze and measurement of campaigns performance. - Social Media Campaigns (Facebook Ads). - CRM: Newsletters (Mailchimp). - Community Management (SkedSocial).

SEO, Social Media Manager & Content

CoRegistros, S.L.

2017-7 - 2018-2 · 8 mos

Barcelona Area, Spain

In charge of four different websites: CoRegistros.com, Sorteopremios.com, MiTest.de and BeVrand.com • SEO Analysis (Google Analytics, Search Console, SEMrush, Screaming Frog, Yoast SEO, Hotjar) • Social Media Strategy and Content (HootSuite) • Weekly Email Marketing (Active Campaign, Cabestan) • Website and Blog Content (WordPress) • Customer Service (Zendesk Chat, Landbot) • Leads tester • A/B Test for Landings, Pop-ups

Assistant Content Manager

LIN MFG

2016-8 - 2016-8 · 1 mo

Haining, Zhejiang, China

- The description of sportswear clothes to adapt them to EU markets (English and Spanish). - Research of keywords for the new sportswear clothes - Translation of content (English to Spanish)

Trade and Marketing Internship

Concept Pa (Dextra Global, S.L)

2016-1 - 2016-7 · 7 mos

Barcelona y alrededores, España

• Sales Assistant • Email Marketing campaign (Mailchimp) • Content for a new packaging • Find national and international distributors • Customer Service