Clara Fagundes

A current passion project, Cardiff Girls Clube is a whimsical networking club for ambitious, curious, and kind women in Wales.

Graduate tutor and seminar leader in the School of Journalism, Media and Culture (JOMEC) at Cardiff University. Some of Clara’s responsibilities include: - Leading weekly seminars for undergraduate students in Journalism, Media and Culture on modules such as Media Representations, Globalization and Consumer Society, Audience Studies, and Media Studies; - Assessing and marking undergraduate students on final assignments and in-class presentations; - Translating academic content and knowledge in ways that engage future professionals in the UK’s communication industry.

Founder of IFF (Instituto Futuro Feminino, or Feminine Future Institute), an ecossystem to map and co-create better futures for women. IFF acts as a futures & innovation consultancy for leader brands and an online school of digital branding and strategic planning for Brazilian professional women. Clara has developed and teaches three autoral methodologies: - DSF (Domine seu Futuro): How to strategic plan for the future and meet career goals. - AAD (Aceleração de Autoridade Digital): How to build digital authority and a magnetic personal brand, using social media to stand out in any field. - APF (A Profissional do Futuro): How to anticipate future market and cultural trends. Currently, the school has over 4,000 students and the consultancy has over 200 companies in its portfolio.

Trends research and mapping to guide business decisions in different markets, especially in Brazil and Latin America. Some applications: planning of product launch and new lines, communication strategy for the year or decade, application of global trends to the Brazilian market. Main clients for this methodology: Vivo, the leading telecommunications company in Latin America. Ab Inbev, beverage multinational and the largest beer manufacturer in the world. Natura, Brazil's leading cosmetics company. Future Lab, an initiative of Istituto Europeo di Design. Riachuelo, the third largest department store chain in Brazil. Zaxy, a Grendene holding's company, the largest shoe exporter in Brazil.

Clara Fagundes is the main creator of feminist and futures educational content in Northeast Brazil. She has been producing daily, cross-platform content about women, media, politics and culture since 2012. On Instagram, she has over 125,000 followers, of which 93% are women, with a monthly reach of 3 million. Her content creation democratizes complex and academic knowledge acquired as a researcher. Main clients as a creator: Uber, Uber Eats, Google, Natura, Vivo, Telecine, UOL, Kamaleão Color, Leroy Merlin, Creamy Skincare, Meditopia, Brazilian Institute of Education, Development and Research (IDP), among others.

I was selected as a beta creator in the country by Google and invited to a long-term project to analyze and improve a new tool: Google Web Stories, creating educative content within the platform. The criteria were authenticity, authority in my niche and social impact.

As a Business Developer at Box 1824, my responsibilities were: - Strategic planning of new businesses, projects and institutional branding. - Be a protagonist in the negotiation of projects with large companies and institutions, such as Tarpon Investimentos, Globosat, FCA, Rio de Janeiro Art Museum, among others. - Compose the editorial and media committee of the Box1824 editorial platform.

I was responsible for the development of all communication and textual branding for Compra Fora, an initiative of Correios + VISA. - Voice tone; - Brand manual; - FAQ; - Institutional content.

Editor and beauty writer for All Things Hair, Unilever's international branded content project. Journalistic content for the website, with writing of daily articles and managing ATH's Twitter.

Development of PR Strategies and relationship plans with influencers and journalists. Biannual communication planning for SmartPR. Participation in the organization of the Dopper launch event in Brazil. English-Portuguese/Spanish-Portuguese translation of content.

Global coolhunting to develop travel itineraries.