Clara Ong
Marketing Lead (HONOR Singapore) @ TeleChoice International Limited
About
I’m a Marketing & Business Development Specialist with 5+ years’ experience turning strategic insights into measurable business growth. Over the past year at HONOR Singapore, I’ve led product launches, built strategic partnerships, and optimized budgets to achieve 500% sales growth, 50–70% cost savings, and over SGD 300K GMV in just 10 days of pre-orders. My career began in marketing and communications, where I honed skills in brand strategy, campaign execution, and community growth, but I quickly found my passion in driving commercial impact through partnerships, negotiation, and strategic market expansion. From securing high-value collaborations to developing zero-cost growth initiatives, I thrive at the intersection of strategy, execution, and revenue generation. I’m now looking to leverage this experience in a formal Business Development role within an MNC, where I can combine my strategic mindset, data-driven approach, and negotiation expertise to identify opportunities, build strong partnerships, and drive sustainable growth.
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Singapore
Marketing & Advertising
Go-to-Market Strategy, Budget Management, Agency Relationship Management, Business Relationship Management, Lead Generation, Project Planning, Online Campaign Management, Strategic Communications, Media Planning, Online Marketing, Media Strategy, Search Engine Marketing (SEM), Google Ads, Sales, Visual Styling, Trend Analysis, Sales Management, Business Administration, Business Planning, New Business Development
Experience

Marketing Lead (HONOR Singapore)
- Managed SGD 450K–780K annual budget, deploying SGD 300K–500K efficiently after savings and achieving 50–70% cost reductions via negotiation and barter trade partnerships. - Repositioned HONOR’s brand to attract younger audiences, delivering 500% sales growth for anniversary launches and 50–200% increases in campaign reach. - Led TikTok Shop and CPAS partnerships, generating 1,000+ unit sales and SGD 300–400K GMV in 10 days during pre-orders. - Developed zero-cost partnership initiatives to extend market reach and brand exposure. - Organized outreach events and photography workshops that generated 100+ qualified leads, reducing event costs by up to 70%. - Reviewed and drafted contracts and NDAs, flagging inconsistencies and protecting company interests.

Marketing Communications Lead
- Revamped paid ad campaigns, transforming underperforming channels into 80+ monthly leads. - Initiated strategic partnerships to boost business development and revenue outcomes. - Produced high-impact creative assets to strengthen client portfolios and brand presence.

Marketing Specialist
Charles Juay Organization
Marketing Lead in Charles Juay Organization. Accounts Manager in CJO Management Pte Ltd. Organising Committee for Roadshows. - Created and managed content to enhance recruitment visibility and engagement. - Coordinated roadshow events, overseeing vendor negotiations and logistics. - Managed account reconciliation and invoicing for financial accuracy.

Freelance Media Specialist
- Collaborated with clients through referrals to create visually compelling and impactful designs that aligned with their brand identities and marketing objectives - Conducted thorough research on design trends, competitors, and target audiences to ensure the most effective and relevant design solutions - Edit testimonial videos which are designed to serve as social proof - Conduct product photoshoots to help sell products to the mass market - Participated in client meetings and presentations, effectively communicating design concepts and gathering feedback for iterative improvements - Translated client ideas and requirements into innovative and aesthetically pleasing designs, receiving consistent praise for creativity and attention to detail

Marketing Communications Executive
- Achieved six-figures revenue within a year through competitor research and strategy implementation. - Increased community from 600-800+ members within a year. - Grew business connections by 15% using the network of 800+ members. - Achieved five-figure revenue within six months from the sales of the SaaS Investing Mastery program. - Boosted Facebook and Instagram engagement by 20-40% per post in three months. - Attained a 4.9/5 rating or higher for our new Super Stocks Secrets podcast within its first year.

Senior Executive Human Resources
- Spearheaded and directed projects aimed at fostering increased engagement with HR portals among staff members - Conceptualized and designed infographics, strategically scheduled to educate and inform staff about various HR-related exercises conducted throughout the year - Innovatively visualized and crafted interactive posters and animated videos to effectively promote key HR initiatives, ensuring widespread awareness and participation. - Offered prompt and thorough responses to HR-related inquiries, contributing to a streamlined and efficient communication process within the organization - Played a key role in the ongoing enhancement of the MOE HR website by revising and maintaining its content to ensure accuracy, relevance, and a user-friendly experience

Executive
- Create illustrations and infographics to break down complex information for easy digestion by various customers and stakeholders - Plan for and manage events arranged for various VIPs, guests and staff - Visualise and produce promotional collaterals such as event displays, corporate logos and gifts - Write articles and photograph events to profile and promote various programs available in the company - Source for quotations, liase with vendors and procure payments

Intern
- Orchestrated the production of the 40th Anniversary Commemorative book, showcasing the rich history and achievements of the organization - Coordinated and executed photo shoots featuring selected staff members, capturing memorable moments to be featured in various publications - Collaborated closely with General Managers (GMs) and Heads of Departments to devise and implement meticulous schedules, ensuring seamless coordination of events and activities - Established effective communication channels with external agents to manage the rental and maintenance of equipment, guaranteeing the smooth operation of various projects and initiatives
Clara Ong's Contact Information
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