Clara Lastra Rascón

- Designed and implemented the company’s first SEO growth strategy from scratch. - Managed content creation, link building, and collaborations with agencies/freelancers. - Optimized the website in Spanish, French, Italian and German to expand organic reach, increase brand visibility and lead generation.

- Spain and LATAM focused: launching www.studysmarter.es and implementing SEO-based strategies to grow organically in the Spanish and LATAM markets. - Project management: different means for increasing organic growth and visibility including content planning, link-building campaigns, off-page optimization, and development of new creative ideas.

- Launched new online magazine www.westwing.es/inspiration. - On and Off Page optimization of www.westwing.es and www.westwingnow.es. - Content creation and optimization of already existing content in order to get leads and improve organic traffic metrics. - Link building campaigns and PR.

- Implemented internationalization strategy by building an international team and launching. www.mytherapyapp.com to: France, Italy, The Netherlands, Portugal, Poland, Sweden, Russia, Turkey, India (English and Hindi), Mainland China, Hong Kong, Taiwan, Japan, and South Korea. - International ASO optimization. - Strategic and country-based content and link-building planning.

- Launched the www.mytherapyapp.com/es website and developed a marketing strategy for Spain and LATAM based on organic growth. - Developed a strategy to roll out the Spanish/LATAM growth strategy to other countries worldwide.

- Student side job: managed the social media accounts and attracted new potential clients.

- Automatization of reservation processes by creating an online database of all catalogs and products from America, Europe, Africa, the Middle-East, Asia, the Pacific, and Oceania. - Prepared contracts, costs, and final documentation for clients. - Confirmation and evaluation of customer feedback.

- Company Project organized by the Karlshochschule International University in collaboration with Europa Park Rust. - Marketing Plan and Sales Project for the development of a water park and resort.

- Company Project organized by the Karlshochschule International University in colaboration with The Leading Hotels of the World. - Developed a reward system for loyal clients. - Developed a system to engage with potential clients.

Erasmus Program