Clara Helena de Paula Fernandes

Main Responsibilities: - Creation, development, and execution of the first Sodexo Internship Program, exclusive to the company's administrative areas, featuring a recruitment and selection process focused on candidate experience and employer branding, as well as the development journey for new talents with technical and behavioral content and project development using agile and innovative methodologies. - Creation, development, and execution of the Sodexo Youth Apprentice Program, involving differentiated recruitment and selection with a gamified methodology, as well as the entire onboarding process. This initiative also includes an exclusive development journey for young talents and support for managers and apprentices, with direct assistance from Talent Management and Diversity, Equity, and Inclusion areas. - Creation, development, and execution of the Nutri Talent Internship Program, which focuses on curricular internship activities for students in their final year of nutrition studies, welcoming over 500 students annually in partnership with more than 200 educational institutions. - Development and implementation of employer branding strategies focused on talent attraction, including managing inbound recruiting and a CRM system to enhance candidate relations, as well as building the candidate journey with a focus on user experience and recruitment process efficiency. - Support for promoting diversity, equity, and inclusion through corporate actions and programs. - Relationship management with external partners such as universities, NGOs, consultancies, and others.

Principais atribuições: - Criação, estruturação e implantação dos programas de talentos; - Apoio no fomento da diversidade, equidade e inclusão por meio de programas corporativos; - Relacionamento com parceiros (universidades, ONGs, consultorias, etc).

Main Responsibilities: - Consulting for the HR departments of the companies in the J&F holding (JBS); - On-site research (active listening) with operation employees; - Development of ongoing training programs focused on new leaders; - Creating content and activities for employee training.

Main Responsibilities: - Primary contact for structuring omnichannel product journeys; - Prioritization of insights with the CRM team; - Interface with product teams to define strategy/trigger flows; - Designing the distribution of the strategy across channels (both digital and non-digital); - Management of a commercial tool focused on acquiring new business (current accounts); - Management of a commercial tool focused on investments; - Monitoring and measuring performance of tool usage; - User experience, research, and proof of concept with the commercial network with a focus on continuous improvements; - Communication and promotion of tools to commercial managers.

Main Responsibilities in Project Management (End-to-End): - Projects focused on current accounts and personal service packages; - Identifying insights and opportunities for new business and efficiency; - Defining and structuring scholarship programs (portfolio management); - Designing the platform and user experience; - Product Owner - defining development priorities for sprints; - Mapping items for continuous improvement; - Developing and validating contracts and agreements with the legal department; - Building relationships with universities for scholarship distribution and student selection; - Managing relationships with suppliers, including negotiation and budget analysis; - Organizing events, particularly those related to scholarship awards - direct interface with internal departments and universities/selected students (briefing, planning, financial analysis, execution, and communication); - Coordinating with foreign universities for the arrival of scholarship winners. **Main Responsibilities in Communication:** - Planning, briefing, and validating content for social media and targeted communication; - Creating communication workflows with a focus on commercial offers (selling segmented products and services); - Collaborating with legal and compliance teams on regulatory issues related to current accounts and fees; - Managing action plans in crisis situations; - Overseeing scholarship programs - including enhancing results; - Promoting scholarship programs to universities and students; - Acting as the primary contact with the internal press office (drafting and validating press releases); - Acting as the primary contact for external communication (media, influencers, and universities); - Acting as the primary contact for trade marketing; - Planning, briefing, and validating internal communication; - Generating reports and dashboards to track the progress of prospects.

Main Responsibilities in Communication: - Supporting the commercial team with the promotion and relationship management with universities; - Coordinating with internal departments (marketing, social media, and press); - Developing executive speeches for events and assisting with interviews; - Creating presentations and materials to be shared with the commercial network and universities; - Creating and updating mailings (media, influencers, universities - press office). Main Responsibilities in Project Management: - Supporting the distribution of scholarships according to the partner university; - Mapping and registering the focal points for selecting participating students; - Reporting on the progress in the volume of prospects. Main Responsibilities in Customer Service: - Building relationships with universities with a focus on promoting scholarships; - Acting as the focal point for the business area responsible for diagnosing and responding to inquiries received via the customer service center, client service, and ombudsman; - Training and updating customer service teams on new initiatives in the university segment.

Focus on Institutional Projects: Involvement in Santander Universities' scholarship programs: - Sending reports with tracking of progress and engagement of interested parties; - Creating dashboards for internal monitoring; - Managing relationships with suppliers; - Overseeing the distribution of scholarships in partnership with higher education institutions; - Sending and tracking the promotion of initiatives; - Supporting commercial teams by providing materials and addressing any other needs for the promotion and success of initiatives; - Assisting SAC and Ombudsman teams.

- Organization and management of educational events for developing projects with the Apple ecosystem; - Training on Apple tools; - Monitoring the educational client portfolio; - Analysis of sales, training, and post-sales actions; - Collaboration with the commercial and pedagogical teams; - Building relationships with educational institutions for mapping and supporting technological projects; - Managing the schedule of visits for educational consultants; - Assisting in the creation of communication materials; - Relationship with the Apple educational team; - Relationship with the Mosyle team to monitor projects and identify new opportunities for both parties, among other activities.

Marketing: Strategic planning for short and medium-term actions aimed at promoting Apple products and enhancing customer interaction with the brand within the educational segment. Execution of planned initiatives, including the ability to engage others as volunteers. Monitoring KPIs and adjusting strategies to achieve desired results. Training/Experimental Classes: Acting as an instructor for training sessions and experimental classes for primary, secondary, and university students, as well as conducting workshops related to university projects focused on the local community (seniors, vulnerable individuals, etc.). Researching opportunities with education teams in other countries where Apple operates and sharing best practices. Events: Planning and executing events in schools and universities, as well as participating in educational segment-related events. Negotiating with suppliers, inviting and following up with guests, and other related tasks. Reporting and coordinating with executives.

Main responsabilities: - Create educational technology initiatives; - Workshops; - Support and assistance for teachers on the use of technology in the classroom; - Support and assistance for students; - Planning and execution of creative actions; - Support and partnership in university events; - Monitoring experimental classes using Apple technology; - Support for other Apple educational projects, among others.

- Cadastro de propagandas; - Monitoramento de campanhas em diversos meios/veículos; - Elaboração de relatórios de monitoramento; - Relatórios com ênfase na precificação das peças de comunicação; - Clipping de matérias; - Boletins de acordo com o segmento de cada cliente, entre outros.

Curso aborda metodologias ágeis e técnica de Design Thinking, AI (Inteligência Artificial), IoT (Internet das Coisas), Blockchain, Big Data, Business Intelligence, vendas digitais (omnichannel), supply chain, entre outros. Desenvolvimento de uma startup como projeto final para aprovação, além de atividades com base em cases reais.

Curso com foco em técnicas de live marketing e eventos como forma de atrair e gerar experiências relevantes ao cliente que possibilitam a diferenciação frente aos concorrentes, além de atuar na fidelização do público alvo. Metodologias de estudo do comportamento do consumidor e psicologia, além de conteúdo sobre publicidade e propaganda, endomarketing e relações públicas, mídias digitais e veículos offline, softwares de criação de peças, entre outros.