Clara Atef

I’m a Marketing & Partnerships Manager at Cypod Solutions, powered by Bosch Africa, with over 5 years of experience across marketing, brand strategy, growth, partnerships, and communications.I graduated from Charité Sainte Anne and earned my Bachelor’s degree in Mass Communication – English Department from Cairo University, with a GPA of 3.8.My background spans agency, client-side, and strategic roles across industries including FMCG, retail, medical, exports, IoT, logistics, and digital transformation.In my current role, I lead marketing initiatives, partnership development, content strategy, and market expansion activities across Africa, with a focus on IoT, fleet management, logistics visibility, and connected solutions.Previously, I worked as a Senior Marketing Specialist at GoodsMart, where I managed multi-channel campaigns, optimized customer journeys, and supported activation, retention, and revenue growth.I’m passionate about building meaningful brand experiences, turning market insights into growth opportunities, and creating marketing strategies that are both creative and measurable.