Claire Wergin

Account: Wegmans Spearhead cross-channel media investment strategy across digital platforms, aligning budget allocation with client objectives and performance KPIs. Lead vendor negotiations and to secure advantageous pricing, added value, and strategic partnerships. Own financial stewardship of campaign budgets, including forecasting, reconciliation, and delivery oversight. Analyze campaign performance and marketplace trends to inform optimizations and future investment recommendations. Continue to mentor junior team members, providing strategic direction and fostering skill development.

Accounts: Chobani, Glanbia & Honda Tier 2 Led RFP creation for over 40 campaigns, analyzed partner proposals, and considered optimal media strategies to align with client objectives. Oversaw trafficking, tagging, and QA processes to ensure flawless campaign execution and alignment with campaign specifications. Maintained and expanded collaboration with internal departments as well as external vendors/clients, leveraging deep industry knowledge to provide innovative and tailored solutions. Guided junior team members by providing training, onboarding support, and regular mentorship, fostering growth and skill development.

Account: Chobani Assisted in creating over 40 media plans, ensuring precise documentation and strategic presentation to clients. Monitored performance metrics for over 25 campaigns weekly, ensuring full delivery against planned goals while identifying optimization opportunities. Partnered with billing department to resolve discrepancies, ensuring accurate invoicing and reconciliation of campaigns while maintaining alignment with budgets and contracts. Participated in Horizon Media’s "Media 101" training program, enhancing knowledge of the digital landscape and industry tools.

Produce over 250 dynamic short-form Snapchat Shows that garner 40 million avg. monthly views, boosting audience engagement and enhancing JLaser's online presence of over 5 million YouTube subscribers. Maintain adherence to monthly deadlines by managing workflows effectively, while staying updated on platform changes and incorporating them into the content creation process. Mastered Final Cut Pro to efficiently produce Shows, delivering polished content optimized for platform engagement.

Managed the Instagram, Twitter, Facebook, and Pinterest accounts for HC @ St. Law U with daily posts and updates.

Selected from a pool of Communications major students to assist in faculty tenure-track position hiring. Audited classes for six potential Rhetoric and Communication professors and provided ranked feedback to faculty.

Upheld the Kappa mission statement while ensuring all members performed well in all facets of academic and personal life. Supported philanthropic efforts for both Reading is Fundamental and National Eating Disorders Association.

Devised lectures, graded assignments, and built rapport with 40+ undergraduate students in an Intro to Theatre course. Enhanced student learning through effective communication by developing knowledge of coursework in 3 self-led lectures.

Provided in-home care for two families weekly, supporting a total of five children with personalized attention. Prepared meals and managed household tasks to maintain a well-organized environment. Assisted children with remote learning, offering academic guidance and ensuring completion of schoolwork.

Ensured timely submission of 1 article biweekly, written about a topic aligned to monthly themes. Teamed up with other interns to create digital content for Instagram, using Canva, to elevate Her Campus nationally.

Minor: Psychology