meng yang

MARKETING STRATEGY Developed business plans to attract corporate customer segment to minimize ship vacancy and improve price premium

* PROBLEM SOLVING * Established guidiance on profit sharing mechanism design after evaluating contract and performance of 8 portfolio companies * MARKET RESEARCH * Analyzed pricing strategies on major players of food supplements; report identified key drivers to success in Chinese market and facilited investment negotiation on $1.6B deal

* PROJECT MANAGEMENT * Led team of 2-3 on executive reward projects, aligning incentives with corporate strategiesn * INITIATIVE * Developed new incentive analysis framework to improve communication with client * COMMUNICATION * Interviewed executives and board of directors to generate equity incentive plans, strengthening alignment across management and shareholders * BUSINESS DEVELOPMENT * Designed marketing campaign and held seminars to potential clients in high-tech industry, increasing request for proposal from relevant firms

* Senior Analyst in Executive Remuneration Team * Lead modules or small-size executive remuneration projects as project manager, deliver high quality reports with clear storyline directly, built complex models and provide client trainings * Initiated HK-listed Chinese companies research, led interns create database in 6-month, generated 3 reports on corporate governance, executive remuneration and long-term incentive * Served MNCs, SOEs, private leading firms and startups in various industries, provided deliveries in both Chinese and English

* Conducted due diligence on beverage, electricity grid and apparel industries * Researched market practice of brand management strategies on fast-fashion industry

* Evaluated existing functions supplied by benchmark system and feasibility of clients’ demand for budget management system from ten provinces weekly * Coordinated clients and team members’ data and documents by designing project file structure online

* Built dynamic incentive and financial models across multiple simultaneous projects, * reducing 20% labor hours on data analysis * Created case book by summarizing past projects solutions from 10+ seniors, improving * knowledge sharing and shortening proposal preparation time by 25% * ADDITIONAL * Founder of Presentation Club with 200+ members at college, held Best Club Activity * Piano player passed second highest exam of China Central Conservatory of Music ; * Translator of two books about Economics & Innovation from English to Chinese ; * Part-time fashion magazine model during college

3.6/4.0","School of Finance, Central University of Finance and Economics. Four-year Bachelor Degree of Economics. Program cooperated with Australia Victoria University. Major in International Economics and Trade

Investigated pairs trading strategies for stock market"," * Sat in Finance, Accounting, Strategy, Marketing, etc. MBA courses in Stephen M. Ross School of Business","Half-year exchange program sponsored by China Scholarship Council."]

Emphases: Strategy and General Management Selected: Fast Track Finance program, President of China Blue Charity Fund Case Competition Finalist: Bain Answer First, PwC/Strategy&, Deloitte National Case GMAT: 720 (94%)

Dual-bachelor degree program cooperated with Central University of Finance and Economics. All 16 courses are tough by Victoria Professors in English. Main courses: Accounting Decision Making, Risk Model, Investment Portfolio Management, Personal Finance, Long-term Wealth Management, etc. Obtain Bachelor Degree of Business Administration.

Awarded: Full tuition scholarship; honor of Excellent Graduation Thesis (top 3%) Admitted: China Scholarship Council Program, exchanged to University of Michigan