Claire Farrant

Chief Marketing Officer @ wagamama

About

I'm a trusted leader with a deep commitment to both people and brand. With a strong track record in marketing and team leadership, I thrive on driving transformation, reinvention, and sustainable growth across the UK market. Proudly rooted in my Northern values authenticity, honesty, hard work, and loyalty. I bring a grounded and open approach to leadership. I believe in creating environments where teams feel safe, supported, and empowered to do their best work, even in times of change. Throughout my career, I’ve been known as a leader who listens, nurtures talent, and champions those around me. I specialise in shaping team purpose, creating meaningful progression opportunities, and enabling people to thrive. By combining strategic leadership with strong personal and brand positioning, I help build compelling narratives that deliver long-term impact.

Country

City

United Kingdom

Industry

Hospitality

Skill

Retail Marketing, Customer Loyalty, food and non food retailing, Customer Relationship Management (CRM), Business Transformation, ROI Optimization, Communication, Budgeting, Branding, Multi-Channel Marketing, Social Media, Online Marketing, Strategy, E-commerce, PPC, SEO, supplier and retail management, commercial, Product Development, technical manager of topfruit

Experience

Chief Marketing Officer

wagamama

2026-1 - Present · 9 mos

United Kingdom

VP Mobility and Convenience Europe

2023-9 - 2025-3 · 1 yr 7 mos

Lead a team of 140 marketers across 8 markets in Europe to achieve M&C Europe's vision to be first choice. My accountability spanned across energy, convenience & loyalty. Notable achievements • Created a European customer plan that underpinned our future value proposition across our core customer segments. • Built and implemented processes that effectively measure performance achieving stronger ROI on our marketing investments just in the first 6 months of tenure. • Building stronger retail relationships, by aligning strategic brand frameworks, forming stronger ways of working and operating within one customer plan. • Improving data parity, and interpretation of it to add real value to our customers and the business overall. • Managed the European marketing team through change and improved significantly psychological safety and inclusion.