Claire Boeshaar

Lead digital-first, full-funnel marketing efforts across the bridal journey encompassing paid, owned and earned media for this Berkshire Hathaway owned fine jeweler with 150+ stores nationwide + Helzberg.com.

Managed international bridesmaid label Sorella Vita. The Sorella Vita brand won the Distinctive Excellence in the Bridal Industry (DEBI) award in both 2015 and 2016 for “Best Bridesmaid Manufacturer.” Sorella Vita also won “Best Bridesmaid Collection” in the 2016 UK Bridal Buyer Awards

•Managed relationships with top accounts, including Disney, Marvel, FOX, Ford, Harley-Davidson, Life is good, and other new acquisitions •Extensive experience crafting brand presentations for prospective and current partners and others showcasing Hallmark’s capabilities, expertise and competitive differentiation •Excels at translating complex subjects of business strategies, category trends and financial performance into easily understood principles through clear and concise writing, editing, and graphic communication •Negotiated new contracts & renewals •Served on Licensing’s New Acquisitions Board to target and evaluate new partners by keeping a pulse on industry trends and predicting a property’s worth within the portfolio •Operated as internal expert on licensed properties and trends, providing guidance to product and retail teams •Proactively forged new relationships with licensors’ marketing and PR divisions to garner advertising and promotion of Hallmark’s products via web, social media and print, resulting in 30MM+ impressions in 2014 at no additional cost

•Managed product lines in increasing levels of responsibility, analyzing sales data at the program, format, property and retailer level to make informed assortment choices •Developed strategies to deliver profitable and sustainable growth for key retailers including Wal-Mart, Target, Party City, CVS, Walgreens, Gold Crown, Kmart, Toys ‘R’ Us and Grocery channel •Presented strategic direction and growth strategies to key buyers from Target, Walgreens and other major retailers •Served as team’s linkage point with Consumer Understanding & Insight team to establish goals for consumer testing & competitive market analysis efforts •Proactively established rapport and strong working relationships with cross-functional teams including customer development, finance, creative, licensing, procurement, packaging and demand/inventory management

"Crown Rewards" Customer Loyalty Program & Retailer Customized Marketing