Claire Wilson

At Belgravia Apparel NZ, I managed a team of five Account Managers, driving growth and success in a highly competitive environment. Leading with compassion, integrity, and dignity, I motivate my team by example every day. With a mandate on business expansion, I drive sales through proactive business development—including cold calling, prospecting, tender/RFP writing, and field visits—to land new accounts and grow our existing portfolio. By re-evaluating account strategies, identifying opportunities, and nurturing relationships, I consistently expanded revenue. Building on this, I also managed and led the sales of our e-commerce platform and online portal for our apparel portfolio. I optimised product listings, improved checkout UX, and integrated digital campaign funnels to boost online sales and engagement. I designed and implemented customised sales tools and strategies for the New Zealand market, ensuring our materials spoke directly to local customers and their crews. Leveraging localised messaging—including Kiwi values, regional segmentation, and usability-first formats—we communicated our service offerings and demonstrated how we could support their businesses. I introduced Monday.com to track leads and pipelines, creating transparent deal processes, automated follow-ups, and real-time forecasting. This customer-centric approach, supported by tailored collateral and smart digital tools, nurtured stronger relationships and drove engagement in a tech-savvy, relationship-oriented market.

At CNH Industrial, I have the privilege of spearheading the management of two of the most prominent global agricultural brands: New Holland and Case IH. In this capacity, I hold a multifaceted role that encompassed various responsibilities crucial to the brands' success in the New Zealand market. One of my primary duties is overseeing the New Zealand budget and campaign spend, where I meticulously allocated resources across digital, print, POS, sponsorship, and campaign strategies. I take pride in conceptualizing innovative ideas and translating them into impactful marketing campaigns across diverse mediums. A notable achievement during my tenure is the introduction and implementation of the first-ever brand ambassador strategy in New Zealand. This initiative not only elevated brand visibility but also fostered deeper connections with our target audience, driving brand loyalty and engagement. Furthermore, I play a pivotal role in managing all dealership marketing activities, ensuring alignment with overarching brand objectives, and maintaining consistent brand messaging across channels. In addition to my strategic responsibilities, I manage overseeing the updates and enhancements to the New Zealand websites for both New Holland and Case IH. This involved collaborating closely with internal teams and external partners to deliver an optimized online experience for our customers and stakeholders. Overall, my role at CNH Industrial encompassed a diverse array of responsibilities, each crucial to enhancing brand presence, driving sales, and fostering meaningful connections with our audience in the New Zealand market.

Contract Role: Supported go‑to‑market efforts for Voco’s new services, covering marketing strategy, sales enablement, and digital presence. Redesigned the website to improve user experience and brand clarity. Developed app sales concepts and crafted marketing collateral to drive adoption. Provided clear, actionable plans for bringing products from concept to launch, including target market insights, messaging frameworks, and user journey recommendations.

Ageny75 is a creative Marketing Design, Sales and Events agency open to contract opportunities with organisations in all industries. Celebrating over 20 years of marketing and design innovation. Our clients range from retail, construction, telecommunications, and IT consultants. Agency75 offers traditional and digital marketing services along with creative design solutions.

Oversight and delivery of all strategy, creative direction, production and agency management, for the FMI group brands across all sales channels and products. Co-ordinating marketing across 53 franchisees in Australia and New Zealand and direct to market sales in B2B and B2C. Leading a marketing team of 3 and working closely with regional and national sales managers to create effective and compelling sales support tools, brand recognition and connecting customers to the FMI story.

At CreativeFuse, I drove sales and strategic initiatives for an importing company, focusing on key retail partners in leading New Zealand boutiques. I managed lead generation and relationship building, including direct selling, sales forecasting, etc. I led marketing and brand strategies across various media platforms, such as point-of-sale materials, advertising, PR, and retail marketing. My expertise included forecasting product launches and promotions for multiple brands, nurturing strategic partnerships with retail stockists, and executing data-driven in-store marketing campaigns to maximize impact.

Responsible and accountable for sales results of the Thin Lizzy business division. To meet or exceed projected sales targets, management of territory managers throughout the country and key accounts. Ensure increased demand by setting competitive pricing, providing discounts and promotional campaigns, GWP’s, and recording data on sales trends. Working with buyers and retail owners is imperative to establish proper displays, knowledge, and overall business strategies. Managing the territory managers across the country in their sales roles to ensure targets were met. (5 Territory Managers)

Manage existing accounts, leading, managing and executing multiple client briefs across various businesses. Managing multiple buyers and collaborating with our teams across design, manufacturing & production to facilitate seamless delivery of goods from China. Multiple international buying trips a year to purchase the product. Design garments and manage the production out of china. (create the collections for buyers to buy) Travel to China to source product, fabric and work with factories on garment production while always building relationships with our suppliers. Management of showroom presentations, merchandising, preparing and showing range collections.

Management of buying, account management and production teams for the Michelle Ann fashion business. Buying accounts managed: Warehouse | Max Fashion | Farmers etc. Oversee all products bought and produced by our China suppliers whilst strengthening the relationship. Manage all price negotiations with buyers and China suppliers. Responsible for performance, budgets, profit and loss, compliance, recruitment and training of staff. International buying trips; to purchasing and sourcing products. Identify new business opportunities and creatively find new areas of growth. Costing, presenting to buyers for each new season, overseeing all product buying and selling to customers.

Manage and oversee the running of all online and print marketing, catalogue shoot through to print distribution, maintain and update the website. Create and set the marketing mix using actionable insights for new product development, Garment design, pricing and promotion initiatives. Responsible for the development and execution of events, tradeshows and promotions across the precinct. International buying trips to source, purchase new product, to design and create the collections for the stock service ranges.