Claire Marsom

Commercial Head of Buying with a strong record of building and scaling buying functions across multi-category portfolios in fast fashion, premium and founder-led retail, from start-up to established PLC’s. I've worked across fashion-forward and premium brands, scaling ranges, launching new product categories and shaping commercial strategy across Womenswear, Menswear, Youth and Kidswear in digital and store-based retail. My background combines strong product instinct with commercial judgement across the full buying spectrum, from low MOQ test-and-scale models through to high-volume programmes exceeding one million units. I lead and develop high-performing Buying, Creative and Technical teams, improve margin and deliver customer-relevant product at pace. Known for being decisive, collaborative and focused on building product strategies that are both creatively led and commercially sound.