Claire Lee

Leads market intelligence and policy analysis for U.S. EV charging infrastructure programs (e.g., NEVI, CFI), translating regulatory frameworks into deployment and product strategies. Supports domestic manufacturing strategy and BABA (Build America, Buy America) compliance while aligning market demand, product planning, and infrastructure deployment across the U.S.

SK Signet is a global leader in ultra-fast, smart charging solutions for electric vehicles, ranked 1st-2nd in the National Electric Vehicle Infrastructure (NEVI) formula program in U.S. Committed to supporting U.S. economic growth, we ensure compliance with Build America, Buy America (BABA) standards. As a majority-owned subsidiary of SK Inc.—the strategic investment arm of SK Group, South Korea's second-largest conglomerate—we drive innovation across sustainable energy, semiconductors, and life sciences. Driving Innovation and Growth in the U.S. EV Charging Industry | Business Development, Market Intelligence, and Strategic Marketing & Sales • Market Intelligence & Compliance: Conducted industry research, collaborated with the Department of Transportation (DoT) and Department of Energy (DoE), and ensured compliance with NEVI and BABA standards for the Plano, Texas manufacturing facility. • Sales Account Management: Managed key client relationships, driving both pre- and post-sales growth while strengthening partnerships. • Marketing, PR & Event Strategy: Developed B2B marketing initiatives, enhanced SK Signet's presence on LinkedIn, organized the Plano facility grand opening (hosting U.S. government officials), and led strategies for major trade shows.

Marketing Leader Driving Brand Strategy and Data-Driven Innovation: played a key role in shaping brand strategy and executing integrated marketing communications for Chevrolet and GM brands, including EVs. With expertise in brand strategy, media performance optimization, and big data analytics, delivered measurable outcomes across IMC channels like promotions, digital marketing, and TV commercials. • Directed a $50M annual media budget, increasing digital expenditure from 8% to 24% (2014–2016), boosting media efficiency by 25.8%. • Launched the Chevrolet brand in 2011, achieving 100% brand awareness and 41% familiarity through aggressive campaigns and market research. • Led award-winning campaigns, including “The Next Spark Campaign,” earning global recognition and 1.5M+ views. • Executed EV strategies for the Bolt and Spark EV, organizing Korea's first EV Expo and leveraging consumer insights to drive adoption. • Utilized advanced tools like Google programmatic platforms and Oracle to generate 77K+ digital sales leads in 2017.

• Conducted data analysis on the real estate industry including compiling and processing raw real estate and financial data such as historical house prices, loan to value ratio, vacancy rate, debt to income ratio, etc. • Generated investment ideas based on data-driven research. Wrote research reports and presented investment ideas to senior investment officers.

Korea Gas Technology Corporation (KOGAS) is South Korea's leading provider of natural gas infrastructure and technology, specializing in the maintenance and development of natural gas pipelines and LNG facilities to support energy sustainability and safety. • Built a solid foundation in sustainable resource management and innovative infrastructure solutions. • Gained hands-on experience in the energy sector, collaborating with experts in natural gas infrastructure and maintenance. • Cultivated an early interest in clean energy technologies, which shaped my career focus and led to my current work in EV, ESG, and renewable energy infrastructure.

Master’s in Business Intelligence (STEM) • Course works: Bus Intel Big Data & Analytics, Advanced Analytical Techniques, Information Security, Applied Intel Communications, etc. Master’s in Integrated Marketing Communications • Course works: Consumer Research & Insights, IMC Campaign Planning, The Brand Concept, etc.

• Course work: International Relations, Business Administration, Macro & Micro economics, Urban Public Finance etc. • 4-Year Full-Ride Scholarship