Claire Ferreira

Founded and community managed, Mums In Marketing, the ONLY free community for Mums who work in marketing, from 0 - thousands. Launched, and bootstrapped , highly successful paid membership Multi-award nominated, WINNER of 'Best Global Start Up (start up awards, Midlands) Speaker on online communities, membership & supporting mothers at work Judge: Advertising Week Future Is Female Awards Advisory Panel Marketing Week NOTHING is off-topic. We kick imposter syndromes arse by coming together and sharing our skills and specialisms to answer ALL the questions.. We are more than a bit sweary, and it's amazing! We want to hear about your kids, a meeting you want to nail or just how you are feeling. We want to hear and support you on ALL of it. www.mumsinmarketing.net

Looking to understand and really serve your community? Our training in online community management will build confidence for you - and engagement and trust in any community you are managing. Drop me a DM to chat :-)

Providing the full spectrum of marketing services including: Full project management Networking Events Social media (delivery and reporting) On and offline content Website management Media Liaison and releases PR Marketing partnerships Account management

The Children's Sleep Charity is the only charity registered in England and Wales dedicated to children's sleep. I reported directly to the CEO. My responsibility was for the strategic development, growth and marketing of the charity. I was the first contact on the charity featuring in the BBC 1 'Panorama' documentary and I was part of the successful team application for the Duke of York award, for work in communities. My role focused on: Building and maintaining all partnerships - including marketing based and commercial revenue generation. Media relations and development - management all the majority of TV, Radio requests, blog and article submissions to general and sector press. I also secured a column in the Huffington Post and also spoke personally on Radio. Relationship management across all sectors including medical, research, NHS Clinical commissioning, private, public sector and other charities. I worked closely on developing partnerships with Netmums and PACEY Produce and oversee all content including print, website, social and newsletter, successfully driving web traffic and increasing hits 150% by announcing free 'downloadable content, via facebook through to website Establish and sole responsibility for all content on a dedicated YouTube channel Briefed and managed agency for our charity video, from concept stage to delivery All agency and supplier management and liaison such as print, venue and creative Database management. I developed mailchimp account for database created with relevant permissions via newsletter. The sole management of 'The Big Give' donation campaign resulting in a successful target reached Delivery of accredited training to professionals and parents Management of website content management system Exposure to funding applications and evaluations www.thechildrenssleepcharity.org.uk https://www.facebook.com/TheChildrensSleepCharity/

Experienced in all aspects of events (project management, marketing and experiential ) In addition to an offline and digital marketing background and success in being a focused and confident relationship builder delivering targeted market research,contact acquisition, business engagement, and stakeholder buy-in.

Using the online retail platform Shopify I designed the concept of a site supplying products to assist parents of young children. This included researching all products and writing the supporting sales information in addition to sourcing and uploading product images for approximately 25 stocked lines. Facebook and twitter management were also part of my remit and I launched both from zero interaction to several hundred within a short space of time utilising competitions, voucher codes and overall positive user interaction and experience.

A Head of Department and member of the management team reporting directly to the Managing Director, My role was total responsibility for the management and delivery all Real Radio events and associated contractual agreements. Including Leeds and Sheffield City Lights (combined audience of 80,000) I has total responsiblity for the event management, branding, instruction of inhouse and agency suppliers, approval and print, staffing, press management, on air presentation and onsite on air team (who broadcast live from a greenroom area), artist and music label liaison,backstage management whilst understanding the marketing focus and outcomes of the event. I also provided post event feedback and analysis Additionally I branded existing events, drove and implemented new ones with a focus on maximising visibility within the marketplace, and promoting the "experiential" sampling of the radio station. Other multi-tier agreements have including start to finish responsibility and delivery (including all music label, venue and city council liaison) of "Intimate Performances" with artists including, The Feeling, Mica Paris, Craig David, Alison Moyet, Paulo Nutini . I also was responsible for backstage management, logistical and technical resource management. I championed the tailoring of suitable events as commercial and sponsorship opportunities for clients. I also was responsible for department strategic planning, budget management,and the recruitment and retention of department staff. I am adept at sourcing and liaising with suppliers (light, AV staging etc) and and highly experienced at building relationships and networking at board level.

A commercial role requiring generation of revenue, growth of new business and the account management of the existing base. Responsible for the actively networking within the transmission area to strengthen relationships with key community members (councils, sporting venues etc)

Development and implementation of strategies to promote and market three departments within MIT, ultimately meet the required student numbers. Managed targeted recruitment campaigns. Briefed and managed external agencies to produce print and online material for each department.

Key Highlight/Clients Perrier - Raised short and long term awareness by developing sponsored celebrity segment on national radio. Coverage gained in national press. TBWA / NZ fashion week - Event management of featured designer's after party. Sourced a unique venue close to the actual show, coordinated high profile attendees for cocktails and a preview of a new collection. Regional press coverage. Alt Restaurant - Immediate impact required to raise profile. delivered a promotional team to promote "free review lunch" within central business district. Increased profile, customers and gained national press coverage

Distance learning course exploring the opportunities and challenges of contemporary digital marketing