Claes Hansen

Responsibility: ➡️ Overall P&L for B2C Retail – both eCommerce web site and physical brand stores ➡️ Strategic direction and implementation of Montana’s digital transformation ➡️ Management of a team of 8 FTE’s, including specialists within Digital Development, CRO/UX, Content Management, eCommerce Activation and Customer Service ➡️ Continuously prioritizing new features and developing Montana’s eCommerce site and B2B sales platform ➡️ Setting the direction and ensuring execution of Montana’s digital development across various departments ➡️ Performance analysis and reporting on primary KPI’s ➡️ Ensuring a profitable online marketing spend across various paid channels (Google Ads, Social, Programmatic) – working closely with external partners. ➡️ Continuously improving owned channels (SEO, CRM)

Responsibility: ➡️ Responsible for Imerco’s Webshop (Sitecore CMS) ➡️ Management of a team of 7 specialists within Personalization, Navigation & Findability, Google Ads, PPC, SEO, Targeting, Social, Content Management, PIM and CRO/UX ➡️ Setting the strategic direction for eCommerce initiatives ➡️ Digital Development Product Owner ➡️ Online Marketing budget ➡️ Performance and user behavior analysis and reporting on primary KPI’s ➡️ Developing CRM, CDP and Marketing Automation Agillic) implementation

Responsibility: ➡️ Performance analysis and reporting on primary KPI’s ➡️ User behavior and site analysis ➡️ Google Ads, PPC, SEO, Programmatic and Social ➡️ Analytics and Tracking ➡️ Personalization (Rich Relevance) ➡️ CRO/UX ➡️ Internal Search (Elastic Search) ➡️ Identifying and prioritizing website development initiatives ➡️ Management of a team of 3 specialists - SEO og Product Recommendation - Content management og A/B testing My primary areas of responsibility at Coop.dk were to ensure a profitable and efficient PPC and Lead generating program, strategic and technical Search Engine Optimization, Personalization and Conversion Rate Optimization – (all in collaboration with different media agencies). Furthermore, I had the overall responsibility for our Content Management throughout the site, only excluding our Product Display Pages – (3 FTE’s). On the technical side, I was responsible for our Product Feeds, Data Management Platform, Tag Management and Analytics – ensuring a fully optimized solution that could operate in a single eco system. One of my main roles was to ensure Business Intelligence from a technical and commercial perspective through insightful KPI reporting and analysis. My focus is on generating profit. Through efficiency and innovation.

Specialized in B2B eyewear distribution. Danish agency for brands like Chloé, Vera Wang and Blinde, with over 300 optician stores in Denmark and Sweden.

Synspunkt.com was the first B2C webshop for eyewear in Denmark, offering a wide variety of brands like Ray Ban, Gucci and Tom Ford. Primary products: sunglasses, frames and contact lenses. http://claeshansen.dk/wp-content/uploads/2019/10/synspunkt.png