Colin Mo
Head of Product Marketing @ Atlas Cloud
About
On top of Marketing, I write Below the Heavens: https://geni.us/belowtheheavens1 I build the narratives that make your product's story legible to developers, enterprise buyers, and the market. I'm a bilingual (English / Mandarin Chinese普通話) content and technical GTM leader with a track record across GPU cloud, inference platforms, and zero-trust security. I've led content strategy at companies operating at $100M+ ARR scale, built developer communities from scratch, and translated distributed systems architecture into positioning that actually moves pipeline. Most recently at GMI Cloud, I architected the company's inference-centric positioning, launched the technical content engine, and drove 7.7x YoY organic traffic growth. Before that, I spent three years at Pomerium building developer GTM for a zero-trust access platform growing traffic ~100% YoY and building the content and sales ops infrastructure from the ground up, including the /r/zerotrust subreddit from <50 to >1000 in less than a year. My edge is at the intersection of technical credibility and narrative craft. I can go deep with engineering teams, then translate that work into something a CTO, a developer, or an investor can act on. For founders and recruiters: my Mandarin fluency is professional-grade (native bilingual), and I have direct experience managing across US and APAC teams.
United States
San Francisco Bay Area
Computer Software
Branding & Identity, Go-to-Market Strategy, Product Launch, Digital Strategy, Content Strategy, Content Development, Content Marketing, Social Media Marketing, Email Marketing, SEO Copywriting, Technical Documentation, Prompt Engineering, Marketing, Product Marketing, Community Development, Community Management, Community Engagement, Hosting Events, Editing, Writing
Experience

Community Admin and Econ Webinar Host
- Co-host of Monthly Jobs Report and Inflation Update Webinar with Dr. Reilly White, Professor of Finance from University of New Mexico - Admin of over 47k members in the Bay Area jobs group Albert's List - Drive community engagement and discussion with topics, subjects, and headlines

Book Author
MoonQuill
San Francisco Bay Area
Sole author of Below the Heavens, a traditional high fantasy novel. Link here: https://geni.us/belowtheheavens1

Developer Relations Manager
- Generating demand and leads through marketing funnel flows for salesteam - Grow developer interest through writing better guided tutorials for product documentation - 14x Zerotrust subreddit community in 12 months, building community by owning the social conversation around cybersecurity, access control, and zero trust - Touch point of content writing: announcements, thought leadership pieces, market education, viral pieces, and customer success stories - Growing social media following and engagement — Twitter, LinkedIn, Reddit, and HackerNews - +8 hats, startup life: content marketer, marketing operations, press and media contact, sales enablement, pipeline generation, whatever needs to be done

Product Marketer
Content Writer - Wrote product marketing and thought leadership pieces to increase engagement for sales team and increase inbound traffic on the company's blog - Lead development of eBooks for company to increase leadership factor in mobile sector resulting in downloads by prospects and also gaining leads for sales team - Work with graphic designer to create graphics for content material and emails - Create email copy and newsletters for company using Marketo Social Media Manager - Managing Twitter and LinkedIn social media feeds with memetic initiative for a new voice and branding personality - Created customized memes for Embrace's social media to have a more engaging angle for thought leadership and product promotion - Increased engagement rate on LinkedIn by 30% - Increased Twitter engagement rate by 20%

Creative Content Lead
AS CREATIVE MANAGER • Lead autonomous creation of content strategy, creative roadmap, and developing creative vision for all eLearning products including optimizing content creation pipeline for global product to countries around the world in more than 30 different languages • Lead and managed autonomous team of 4 technical and creative writers for eLearning content development in order to achieve content creation goals, with a target goal of 12-14 video-based curricula achieved yearly on top of internal stakeholder • Creation of full Amazon Delivery Associate course in 3 months, a project that normally takes 9 months, fulfilling biggest contract for company revenue that year • Evaluating creative project challenges including ideating, conceptualizing, and getting stakeholder confidence of how best to fulfill the business or customer need • Built a scale-able process for content creation to reduce executive team's need to greenlight every step AS CREATIVE/TECHNICAL WRITER • Creation of technical COVID-19 course and course promotional video in less than 2 weeks from being assigned by executive team. Resulted in a second, more advanced version ordered to be created by executive team after customer success. • Worked with Amazon and Merck stakeholders for creation of eLearning courses for their management team or fleet drivers • Creation of a full driving course for Florida • Manage legacy content that requires updating, including working with graphics designers and other internal stakeholders

Content Developer
Oakland, CA
• One of three main curriculum and content developers for the creation of a full driving course for Florida • Produced and wrote hundreds of user-focused scripts weekly to distill complex driving techniques for a wide audience • Provided actionable insight into gamification of Mentor and eLearning with positive feedback from clients and users • Championing AR and VR initiatives for immersive learning experiences – designing prototype for driving simulation and experience • Took charge of managing legacy content that required updating, including working with graphics designers and revamping the content for modern society • Researched and presented suggestions to tailor learning experience for learners of generation Y and Z • Designed interactive activities focusing on retaining user attention through entertainment and enjoyment • Oversaw video shoot production process with emphasis on smoothing out and addressing script changes on set as well as providing director with guidance according to vision

Technical Writer
San Mateo
• Posting Armory content to HackerNews and Reddit/DevOps resulting in 60% of Reddit content reaching #1 on Hot page • Took ownership of Armory’s blog and producing articles for content publication • Producing Technical User Guides for internal and external documentation and use – resulting in marked uptake and interest of product • Collaborated with multiple engineers to synthesize and produce content • Capturing content for internal processing and external display for YouTube
Colin Mo's Contact Information
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