CK LAI

Senior Sales Representer @ Delta Electronics

About

[X-Career]21+ years experience in IT/OT industry, job position across strategy regional sales, product management, NPI project engineer & technical FAE & keep consistently change[Y-Achievements ]Experienced leading go-to-market execution & strategic sales development, contributing to double-digit annual revenue growth (20~30%) & supporting multi-million USD project wins through customer-focused solution selling[Z-Advanced Tactics]From technical mindset, value-added solution to data-driven decision-making, strategic thinking, consistent delivery of business results while building long-term customer & partner relationships

Country

City

Taiwan

Industry

Industrial Automation

Skill

Marketing Strategy, Product Management, Problem Solving, Product Marketing, Strategic Marketing Management, PMM, Supplier Management, Supper chian management, Technical Product Sales, Technical Trainers, Process Quality Improvement, Technical Sales Support, Repair training, KPI management, Supplier Quality Management, Supplier Sourcing, BOM management, New Product Implementations, Cross-team Collaboration, Cross-functional Problem Solving

Experience

Senior Sales Representer

Delta Electronics

2025-6 - Present · 1 yr 4 mos

Taoyuan City, Taiwan

A Sales Representative in industrial automaton business group, Global Sales & Marketing Department for SEA market [Core Objective] - Influence internal stakeholders across BU & regional sales teams to focus on key opportunities - Build & manage a ecosystem to integrate portfolio - Coordinate with regional teams to execute go-to-market - Identify & prioritize high-value market opportunities aligned with industrial automation portfolio

Senior Product Specialist

Delta Electronics

2017-3 - 2025-5 · 8 yrs 3 mos

Taoyuan City, Taiwan

A Product Manager for medical power supply, PLC controller, Product Management Dep. for India, SEA, Korea & Japan market [Product Line Development & Planning] - Product line roadmap developing & life cycle controlling - New market trend survey & competitor product line study - New product line price strategy - Product specification development, new product launch plan - Writing product specifications - Official website maintenance - Product sales tools (sales kit, promotion document) [Product GTM Strategy Development & Execution] - Marketing analysis before entering the market - Competitor positioning comparison &trending survey - Develop localized GTM strategy - Provided a product solution sales proposal to local sales - Attacking selected target customers, likes strategic channel or key customer - GTM plan kick off & collaborate with sales promotional activities - Market KPI performance management, likes new product sales status, budget achievement rate improvement

Senior Project Engineer

Inventec

2011-3 - 2017-3 · 6 yrs 1 mo

Taoyuan City, Taiwan

A Product Engineer for ODM HP & Google server products, Shanghai Pudong Factory, Taoyuan Factory [NPI Project Management] - NPI stage schedule & cost control - Collaborated with R&D team and factory team during production - System BOM management - ECN process management & Production quality monitoring - High/low speed connectors & cable to design in the system

Technical Support Engineer

ASUS

2005-3 - 2011-3 · 6 yrs 1 mo

Taipei City, Taiwan

A Technical Support Engineer for hardware repairing & RMA factory service quality improve [RMA Factory Improvement Strategy & KPI Management] - Improve a workflow of the factory (repair yield, second return rate, cost) - Product & raw material quality management - Improving the technical ability [Technical Training & Knowledge Management]] - Host a training events - Talent management, technicians skill - Technical documentation management