Courtney Sherwood
Sr. Director Business Development @ What Goes Around Comes Around
About
As Sr. Director of Business Development at What Goes Around Comes Around, I focus on advancing B2B and DTC retail strategies that drive impactful growth. With seven years of experience leading franchise and wholesale expansion at American Eagle Outfitters, I bring a proven record of developing multi-channel business plans, managing diverse markets, and fostering sustainable growth. My expertise spans retail, business strategy, and international sales, with a commitment to aligning strategy and execution. My approach centers on creating meaningful partnerships and identifying opportunities for expansion across global markets. At American Eagle Outfitters, I successfully managed EMEA and APAC portfolios and supported LATAM operations, collaborating with cross-functional teams to shape market-specific plans and forecasts. Passionate about fostering sustainable growth, I am dedicated to building businesses that deliver value to partners and customers.
United States
New York
Apparel & Fashion
Retail, Business Strategy, International Sales, New Market Expansion, Franchise Management, Commercial Leadership, Visual Merchandising, Styling, Merchandising, Fashion, Apparel, Trend, Public Relations, Sales, Marketing, Trend Analysis, Trend Forecasting, Customer Service, Social Media, Window Displays
Experience
Sr. Director Business Development
What Goes Around Comes Around
New York City Metropolitan Area
Sr. Director, International Franchise & Wholesale
American Eagle Outfitters Inc.
- Developed robust multi-channel business plans for franchise, joint venture partnerships, and strategic wholesale accounts. - Led initiatives in business development, territory, and channel expansion, exploring alternative ownership models, and identifying new business opportunities. - Managed the EMEA and APAC Franchise and Wholesale portfolios while supporting business operations in LATAM. - Directed the development of market-specific annual forecasts and long-range plans in collaboration with market and regional leads. - Led daily commercial operations and mentored high-performing teams to foster sustainable organic and inorganic growth and profitability. -Played a key role in contract negotiations, guiding senior leadership on negotiation strategies and ensuring alignment with business objectives. - Fostered harmonized communication by establishing consistency in messages conveyed to partners and stakeholders.
Director, EMEA Business Development
American Eagle Outfitters Inc.
Sr. Business Manager, EMEA
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Education
Mount Holyoke College
Art History, English
Courtney Sherwood's Contact Information
Phone
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